USAID Digital Payments India Merchant and Consumer Research Resources

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Resource Posted: 
Tuesday, January 19, 2016

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Recognizing the critical role digital payments can play in deepening financial inclusion, the Government of India’s Ministry of Finance (MoF) and the United States Agency for International Development (USAID) launched a Partnership in 2015 specifically focused on increasing the use of digital payments at point of sale, particularly among low-income consumers. Over 35 key Indian, American, and international organizations have partnered with the MoF and USAID on this initiative.
 
To guide the efforts of this partnership, USAID commissioned a study to understand the current behaviors and perceptions towards digital payments among consumers and merchants in low-income communities in India. The top insights of this research can be found at https://www.globalinnovationexchange.org/beyond-cash.
 
On this page, we have attached several supporting documents that describe in the in-depth findings of the research:

  1. Quantitative Research Findings: This document outlines the findings from the quantitative survey covering 2500 consumers and merchants across six locations in semi-urban and urban India.
  2. Qualitative Research Findings: This document outlines the findings from the in-depth, human-centered design research that was carried out in conjunction with the quantitative survey.
  3. Appendix to the Quantitative Research Findings: In this appendix, we present more granular analyses of the information presented in the quantitative research findings document. It includes analyses for specific demographic and geographic sub-segments of consumers and merchants.
  4. Research Methodology Document: This describes the methodology for both the qualitative and the qualitative, human-centered design (HCD) research. 
  5. Quantitative Survey Raw Data: This excel file includes the individual respondent – level data from the quantitative survey administered to consumer and merchants, along with the necessary documentation to decipher the data codes.
  6. Consumer survey questionnaire: This is the quantitative survey instrument administered to consumers.
  7. Merchant survey questionnaire: This is the quantitative survey instrument administered to merchants.
  8. Qualitative discussion guide (Consumers): This is the discussion guide used for the qualitative, human-centered design (HCD) research with consumers.
  9. Qualitative discussion guide (Merchants): This is the discussion guide used for the qualitative, human-centered design (HCD) research with merchants.

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