Trustyourplace – Activating your Social Capital

Trustyourplace is the first social media application not requiring any registration or personal data. Trustyourplace allows to assess the social goods of any place anonymous and scalable in five minutes only.

The online and mobile platform offers individual accounts to assess even small villages or districts of towns (4 samples at section 'evidence'. Trustyourplace is made to activating bridging Social Capital worldwide in order to prevent and to overcome societal and international conflicts.

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About This Innovation

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From 1998 to 2004 the World Bank hosted a Social Capital Initiative. Among the participants were three future Nobel laureates: Amartya Sen, Joseph Stiglitz and Elinor Ostrom. In the Stiglitz-Fitoussi-Report to the European Commission in 2009 Sen and Stiglitz considered bridging Social Capital to being the most under-measured form of social relations.
You can read my short overview on Why Social Capital 2016 here.

From 2012 on the Basel Institute researched on identifying indicators of Social Capital that are not unilateral biased such as aggregated data from binary questions,  statistics on donations, voting and voluntarism.

The new (and few) indicators were tested in 140 countries and we identified eight items that were accepted in all cultures and even among conflicting parties:

1) The Social Climate

2) The will to invest in local cooperatives and SME

3) The will to co-finance public goods

4) The will to accept austerity measures

5) Trust among the people

6) Friendliness among the people

7) Helpfulness among the people

8) Hospitality among the people


Further items can easily be integrated in individual accounts.

On item 9 you can enter qualitative statements in your language - a unique
opportunity in a quantitative survey that is used by 10 to 20 per cent of the participants.

All items are assessed on a scale between 10 (high/excellent) and 1 (low/poor)

After successful tests in English in 140 countries we decided to develop language versions. Today 30 languages are available and cover 85 per cent of the world's population yet.

In difference to all other social media applications and worldwide surveys (especially the Gallup World Poll GWP and the World Values Survey WVS) Trustyourplace offers open access and doesn't require any registration or personal data.

As a result you can score the social goods of a place, town, region, country anonymous which is the key to involve conflicting parties as well and to reach communities and environments where questions concerning the community can neither be posed nor answered.


The average standard deviation is down to 0.6 (friendliness in a province of Cambodia) and reaches 1,78 in average. The WHO has an average standard deviation of 2.73 for the question on trust.

So we can observe that people do neither under- nor overestimate their hometowns but score quite objective. Higher standard deviations can only be found in the US and some European countries.


Although our major focus is on countries in crises, povety and conflicts, we decided to leave unilateral methodological opinions behind us such as reclaiming representativity or demanding for questions on structural socio-demographic items such as on gender, age, religion, ethnicity, political orientation, income or education.


We have scores now for 1000 places in 140 countries yet and so we can learn that Herat, Afghanistan with a score of 7.69 is among the towns with the highest hospitality worldwide. The Bavarian village 90537 Feucht only scores with 5 and the social climate there is 4.






How does your innovation work?

The dynamic platform allows a lot of features that were not available in international survey tools up to now:

- free of advertising and registration

- can be embedded in any website by embedded code
- can offer even very rare and minority languages such as Tigrinya or Tamil

- individual accounts with different questions can be created with low costs

- qualitative statements are recorded in the database

- answers can be evaluated by postal code and even the name of a village. So we can assess up to 2 million places worldwide.

- the survey can be accessed from any device (responsive)

- the application shows your result direct after scoring on your desk

- you can let you send your score to your mailbox and then receive a link you can forward

- the application doesn't forces/drives the users to create traffic in order to enhance the business of Facebook, LinkedIn, Google and Twitter


The result is an average participation quote of 22 per cent via e-mail if the respondent has been adressed personally.


But you should test it yourself and score your hometown please!


What Evidence do you have that your Innovation works?

In Cambodia the Pannasastra University of Cambodia after a test decided to assess with their students in Economy and Statistics all 24 provinces of Cambodia by using Trustyourplace. So Cambodia will be the first country being able to map their Social Capital locally, by province and of course national.

In Afghanistan the link to the assessment in Dari has been distributed by the Agricultural Engineering School in social networks and allowed to assess the town of Herat.


In Bangladesh the assessment in Bengali has been spread among computer scientists in the town of Dakha and gave first results for Bangladesh.


In Nepal a small NGO conducted our survey among 567 families of the tribe Chepang and delivered an Excel that allowed to create the report 'Gift economy and trust in rural Nepal'


In the rural suburbs of Sao Paulo a small NGO conducted our survey among a small community benefiting from the Basic Income (Bolsa). A report 'Local commons in rural Sao Paulo' was released to report on their Social Capital.


In the German country of Bavaria the Bund Naturschutz Bayern (nature protection) assessed 147 Bavarian towns with Trustyourplace and an additional question on the acceptance of nature protection among the people in town/village.


In Gaza anonymous users scored the social goods of Gaza with excellent scores in friendliness and hospitality.




Do you have current users or testers?

Although our service can be used anoymous we can only identify the users by country and place. Any information we give on current users could damage our credibility to assessing and enhancing bridging Social Capital.

In the section "evidence" we showcase samples for four appications of the Social Capital monitor:

1) Assessing a single town. Sample data for Herat, Afghanistan (Excel)


2) Assessing a group/community in rural areas. Sample report of assessimg the tribe Chepang in Nepal.(PDF)

3) Assessing the provinces of a country. Sample data for Cambodia (Excel)

4) Assessing villages and districts of a province. Sample data for Bavaria, Germany (Excel).


Further there are users and results from 140 countries at the moment.


What is your strategy for expanding use of your innovation?

As in our first cooperations yet we will enhance small local NGO to conduct their local Social Capital Assessment by Trustyourplace. 
Such a form of ground based cooperation will help us to achieve our goal to assessing 400'000 places by 40 million participants in two years.

Up to now we could attract local partners such as featured under 'Evidence it works'.

In order to deliver the survey and as well to sponsor the distribution by our partners we need bigger international partners to co-finance the Social Capital Assessment, which is of course for free for the participants - such as the Google search is up to now.

Next Steps

Our service will always be for free and of course without advertizing. Our partners and participants in developing countries can't pay for using the platform or subscribing the data.
​So we have to look out for organizations that subscribe our service such as the German Federal Ministry of Development did when they ordered a study on how to measure Social Capital.

The alternative will be shareholders willing to invest in Social Capital because they believe in the impact of Social Capital on economy.


The Social Capital Assessment means a pardigm change in the assessment of countries, regions, towns and villages.