844 million people have no access to clean drinking water and every year one million people are killed by water sanitation and hygiene-related diseases. Every 90 seconds a child dies from a water-related disease. People who belong to lower income groups are unable to afford water filters and additionally, are not even aware of the life-threatening nature of waterborne diseases. The annual economic burden of healthcare costs due to access to water and sanitation is $32 Billion!
Catering to the affordability challenge Xyla is a water filter that is simple and sustainable. It doesn't require high-end technology, neither specialised chemicals. It is extremely user-friendly and as cheap as 2 dollars. We are also aiming to increase promotion of SDGs through the Xyla Water Filter by doing health and sanitation trainings in deserving schools as an outreach initiative because the areas we are targeting require a mindset shift to complement the advantages of our water filter.
The initial markets are Pakistan and India where 240 million people lack access to safe drinking water. The demographics targeted live on below $3.10 a day. They're villagers and nomads who work as farmers, cattle owners or in low-income industries. Their unhygienic living standards pose a severe health risk. After deploying our filters in Pakistan and India, we'll expand to other countries affected by clean water crisis like Bangladesh, Nepal, Ghana and Bhutan.
Mission and Vision
As an impact startup working to defy the affordability challenge of providing clean drinking water, our vision is to eradicate the clean water crisis in underprivileged masses in developing countries. Our mission is achieving the UN SDG 6: water and sanitation through an affordable, biodegradable and scalable water filter. We want to be a game changer as 60.2% of the people do not possess water filters due to affordability issues and Xyla can save millions of lives and dollars sacrificed.
The filter is composed of a bottle and replaceable cartridge. The replaceable cartridge (measuring 4 cm in diameter and 0.9 cm in thickness) is made of xylem tissue acquired out of any pine tree and is as cheap as 10 cents. The inlet is connect to any reservoir or container that most communities already own in our target market. The xylem tissue technology allows this piece of wood to act as a sieve and can filter up to 60-80 liters of General Test Water with a flow rate > 3 liters per hour. The filter is so easy to use that the consumer does not even have to keep track of when to change it because the cartridge clogs up and prevents water from running. This technology is pilot tested and filters 99.9% of bacteria and protozoa.
We ensure customer loyalty through a razor and blade model, as the cartridges clog after 60 to 80 litres, the sales for the cartridges will remain a revenue stream for us. For middle income families Xyla will be directly selling the filter to them. To reach out to low income grass-root level families, we will be partnering with non profits and government bodies who are working in the healthcare, clean water and sanitation areas. Xyla will be given for free with a brief training on the importance protection from water borne diseases. Xyla will be expanding by reaching ecosystem partners such as UNHCR, UNEP and RedCross. Corporate companies and businesses can invest in their CSR channels through Xyla.
We are the first filter that is based on xylem tissue. Our beachhead market is a well-defined niche of low-income families in Pakistan & India, who possesses all the required resources for manufacturing. The competitive edge of the filter is in: affordability and low cost of scalability and sustainability.
It does not require any high-end technology, neither any specialised chemicals, is eco-friendly and its waste, the xylem tissue cartridges, is 100% biodegradable. The sustainability of the filter is defined by its no waste production and the filter can last up to 5 years filtering more than 16,000 liters on average.
Our Xylem Filtration technology is pilot tested and filters 99.9% of bacteria and protozoa. It is organic, biodegradable, needs no electricity and is user-friendly. The best part: the filter is sold for only 3 dollars and the cartridge only for 10 cents, and allowing NGOs to partner with us, amplifies impact!
Planned Goals and Milestones
We are aiming to give free filters and to hold workshops in
underprivileged schools as part of our partnership with Dream to Education For
All. Students will be educated about clean water and waterborne diseases. We
aim to produce 5000 units of filters by the end of 2018 and 35,000 units of
filters by the end of 2019.