Malaria is one of today’s major global health challenges and has been associated with slow socio-economic development and poverty.
In Uganda, children below five years are the most affected with malaria. According to the Ministry of Health, currently 90% of 100,000 recorded malaria deaths in Uganda are children, especially from rural areas. The majority of rural communities are not aware of the causes of malaria none of the preventive measures available.
We envision a malaria free world. Our big idea is to utilize existing habits to introduce a solution that can truly create impact starting at the core of the problem. Our social business model enables us to economically sustainably provide cross-financed affordable organic mosquito repellent soap and malaria sensitizations to rural communities through high-margin sales to resorts and tourists.
We provide an organic mosquito repellent in form of the everyday product soap to malaria affected communities lacking access to suitable protection. By selling the product to resorts and tourists at a high margin the provision of soap to rural communities can be cross-financed and an affordable solution be provided. Malaria sensitization work and the integration of rural communities in herb growth, oil and soap production support both awareness and economic self-sustainability.
We are committed towards eradicating Malaria in Uganda through a Social Business Model. Uganics aims to reduce malaria deaths by up to 20% in the first five years of operations in Uganda mainly in children below five years of age in rural communities through our product and active malaria sensitization work.
Our solution is innovative in three ways: first, by utilizing an everyday product to effectively repel mosquitoes we provide an economically accessible solution without the need to incur behavioural changes. Second our social business model allows us to become economically self-sustainable through target group specific pricing and cross-financing. Third by integrating the local community in our supply chain we encourage and facilitate economic self-sustainability.
The contraction of Malaria can best be prevented by the prevention of mosquito bites. The available solutions to do so are repellents that are applied to skin, clothes or rooms as well as mosquito nets. Our solution solves the three biggest challenge with existing solutions:
· The non- or misuse due to lacking awareness of malaria cause and prevention possibilities
· Health hazards
Besides building up our customer base, production facilities and distribution network we plan to increase our sensitization work by building up a network of facilitators. We aim to scale our empowerment concept in herb growing and essential oil production through a train-the-trainer and supply hub network concept. To drive product development we will conduct an academically founded market study. We aim to expand within Africa and investigate the European market potential.
|New Implemented Countries||Rwanda|
|Recruit||1 management, 2 employees, 5 trainers of trainers, 10 volunteers|
|New Feature||Training of malaria sensitization facilitators, Train the trainer for herb growth and oil production and production hub network, increase product effectiveness through academic research|