Updated Mar 29, 2019

Phone application to promote sustainable tourism

TUCO APP will include technological functions wich will allow the assesment, promotion and reporting of sustainiable performance of tourism companies. First phase is the assessments and establishment of a sustainable profile based on basic and relevant indicators of tourism companies. Second phase is sistemityze sustainable profile through the search engine of the app for tourists be able to i...
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TUCO APP will include technological functions wich will allow the assesment, promotion and reporting of sustainiable performance of tourism companies. First phase is the assessments and establishment of a sustainable profile based on basic and relevant indicators of tourism companies. Second phase is sistemityze sustainable profile through the search engine of the app for tourists be able to identify green hotels, agencies, restaurants, trasnportation and guides, according to the set of sustainable indicators which will be presented with a visual and conceptual scheme to make them easily comparable and understandable by users. Other functions includes surveys and a travelers club for exchanging information of recommendations for sustaianble traveling. On this way, TUCO APP will be raising awarness about green behaviour of tourists and will promote green tourism businesses with a transparent and clear language for travelers. TUCO APP will also generate information for government and tourism companies and organizations collecting and analyzing data about green behaviour on tourism sector to support designing of national or local policies and projects. TUCO app integrates conventional technological tools (search engines, geo-location, surveys, notifications, users' club) allowing a large amount of sustainability information to be translated into comparable and clear mechanisms for promoting green concumption in users, companies, government, etc.
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Stage 2: Research & Development

Conceptual design of technological platform and indicators to assess the accomplisment of tourism companies with SDG´s to promote consumption of sustainable tourism services and products based on comparable and clear information for travelers

Focus Areas:

Other, Private Sector Competitiveness, Digital Development and 1 MoreSEE ALL

Other, Private Sector Competitiveness, Digital Development and EnvironmentSEE LESS

Implemented In:

Colombia

ColombiaSEE LESS

1
Country Implemented In
200
Customers

Problem

Green consumption requires sustainable information for consumers. According to TUITRAVEL a 40% of modern travelers found it difficult to recognize what to do to reduce impacts and 43 % said it was hard to find sustainable options. Therefore, tourism companies are required to integrate dissemination mechanisms through which they can clearly, transparently and up-to-date inform the traveler of their sustainability advances and promote responsible consumption within the tourism sector.

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Solution

TUCO APP will consolidate and articulate a search engine based on a core of indicators system which assesses tourism operations according to their sustainability performance. TUCO will be an app to promote a new language for tourism consumers by the evaluation, reporting and communication of tourism companies sustainability by clear, accesible, comparable and attractive indicators to promote sustainable consumption and the accomplisment of SDG´s by tourism companies and travelers.

Target Beneficiaries

Colombia registered about 2.500.000 international tourists in 2017, it is expected that by year 4th TUCO will have 100.000 users. Tourism companies of Colombia which will be promoted by sustainable performance. TUCO APP will offer reports of tendencies and state of sustainability of tourism to regional tourism agencies. Other beneficiaries are certification companies, which will find a suitable tool to integrate mechanism to promote sustainability, also academy and tourism professionals.

Mission and Vision

TUCO APP raises constantly awarness about green behaviour of tourists by assessing and promoting green tourism businesses with a transparent and clear language for travelers.

TUCO APP, will be a whole information system connecting national and international tourism industry with a platform to communicate with travelers in an clear, attractive and transparent way to promote the choice of sustianable tourism products and services and contribute with sustianbale development goals.

Competitive Advantage

Searchers engines at tourism usually offer information about quality or fees; tools like TRIPADVISOR, EXPEDIA apps like Greencheck, Fairtrip, Bookdifferent, offer sustainability descriptions, despite advances, information associated is usually extensive and complicated to understand by the users. Main difference is based on the conceptual framework designed by the organization, responding to the experience in the sector. Indicators will be offered by friendly visual, fast and comparable information for users can assess sustainability performance of tourism companies according to geographical contexts to make comparisons more suitable to local reality. Also, companies will be able to acquire a tool of unique promotion of sustainability and obtain a periodically diagnosis integral to national and international certification schemes and the accomplishment of development sustainable goals.

Planned Goals and Milestones

Integrate the searching engine with sustainability indicators, gadgets to improve interactions of users through social networks, access to surveys and information collection with safety data bases. Sistemytize a pilot group of at least 50 tourism companies to test and operate searching engine.
Funding Goal100,000
Projected Cumulative Lives Impacted100,000
New Implemented CountriesEcuador, Argentina, Peru, Mexico, Spain
Recruit1 coordinator, 1 technological developer, 1 graphic designer, 4 consultants, 1 assistant

Milestone

Mar 2019
Recognition ReceivedPENDING
Date Unknown
New Country Implemented In
Colombia