Green consumption requires sustainable information for consumers. According to TUITRAVEL a 40% of modern travelers found it difficult to recognize what to do to reduce impacts and 43 % said it was hard to find sustainable options. Therefore, tourism companies are required to integrate dissemination mechanisms through which they can clearly, transparently and up-to-date inform the traveler of their sustainability advances and promote responsible consumption within the tourism sector.
TUCO APP will consolidate and articulate a search engine based on a core of indicators system which assesses tourism operations according to their sustainability performance. TUCO will be an app to promote a new language for tourism consumers by the evaluation, reporting and communication of tourism companies sustainability by clear, accesible, comparable and attractive indicators to promote sustainable consumption and the accomplisment of SDG´s by tourism companies and travelers.
Colombia registered about 2.500.000 international tourists in 2017, it is expected that by year 4th TUCO will have 100.000 users. Tourism companies of Colombia which will be promoted by sustainable performance. TUCO APP will offer reports of tendencies and state of sustainability of tourism to regional tourism agencies. Other beneficiaries are certification companies, which will find a suitable tool to integrate mechanism to promote sustainability, also academy and tourism professionals.
Searchers engines at tourism usually offer information about quality or fees; tools like TRIPADVISOR, EXPEDIA apps like Greencheck, Fairtrip, Bookdifferent, offer sustainability descriptions, despite advances, information associated is usually extensive and complicated to understand by the users. Main difference is based on the conceptual framework designed by the organization, responding to the experience in the sector. Indicators will be offered by friendly visual, fast and comparable information for users can assess sustainability performance of tourism companies according to geographical contexts to make comparisons more suitable to local reality. Also, companies will be able to acquire a tool of unique promotion of sustainability and obtain a periodically diagnosis integral to national and international certification schemes and the accomplishment of development sustainable goals.
|Projected Cumulative Lives Impacted||100,000|
|New Implemented Countries||Ecuador, Argentina, Peru, Mexico, Spain|
|Recruit||1 coordinator, 1 technological developer, 1 graphic designer, 4 consultants, 1 assistant|