Updated Jan 15, 2021

Triggerise’s innovation is a digital platform. In our case, “platform” refers to the infrastructure that links communities of users, partners, content, and transactions with the goal of motivating healthy behaviour. Our platform includes two kinds of infrastructure: 1) Technology: People use websites, apps, SMS, and membership cards to engage with our platform; and 2) Partnerships: We...
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Triggerise’s innovation is a digital platform. In our case, “platform” refers to the infrastructure that links communities of users, partners, content, and transactions with the goal of motivating healthy behaviour. Our platform includes two kinds of infrastructure: 1) Technology: People use websites, apps, SMS, and membership cards to engage with our platform; and 2) Partnerships: We establish partnerships on the ground - with service providers, mobilisers, content creators, retailers, wholesalers, and product distributors - to provide key offerings. By linking the demand and supply sides of the market, our platform grows health demand while enhancing user choice. The data that our platform automatically generates allows us to attribute impact to demand creators and support funders in paying demand creators and service providers based on their performance. Our platform is also a ‘motivation’ platform in the sense that we utilize and deploy behavioural economics to nudge users to take up a service or product. We also encourage users to improve quality by rating the quality of health services and products they receive from providers. We then use rating data to nudge provider improvement.
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Focus Areas:

Sexual and Reproductive Health

Sexual and Reproductive HealthSEE LESS

Implemented In:

Cameroon, Burundi, Malawi and 7 MoreSEE ALL

Cameroon, Burundi, Malawi, Nigeria, Mozambique, Kenya, India, Uganda, South Africa and EthiopiaSEE LESS

10
Countries Implemented In

Problem

Our innovation addresses a problem among the population we serve as well as the industry we work in. 1) High maternal mortality, neonatal mortality, and unsafe abortion rates among adolescent girls and women aged 15-24 with an unmet need for family planning services and limited access to adequate antenatal care. These problems are especially pronounced in sub-Saharan Africa and India - the primary geographies where Triggerise is operational. In addition, since our platform has capabilities to address any repeatable behaviour, in the future, we will address users’ more holistic health needs including communicable diseases such as HIV, TB and malaria as well as non-communicable diseases such as hypertension, diabetes and cervical cancer. 2) In the markets in which Triggerise works, demand generators have limited visibility into whether their reach translated into impact, service providers stretch limited resources to create their own demand while spending heavily on service provision, and donors funded promising - but sometimes parallel - interventions. None of these actors have access to reliable, real time data, instead relying on paper-based self-reported data.

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Solution

Triggerise takes a disruptive approach to development with our digital platform to connect and activate local ecosystems (across demand and supply) to improve the health and wellbeing of communities. We call this a “horizontal integration approach,” where multiple independent local actors support different interventions on the two sides of the market (demand creation and service provision). Our platform integrates digital and analogue technology and scales behavioural science principles to create individualised user experiences that nudge positive health choices among adolescent girls and young women at the base of the pyramid suffering poor health outcomes. Our platform allows partners access to data in real-time, enabling evidence-based decision making to adapt programme design and scale impact efficiently. By enrolling on Triggerise’s platform, demand creators track how their interventions translate into service uptake at a network of health providers, donors fund an ecosystem that multiplies impact by leveraging existing funding, and women have more choice, curating content and choosing providers based on location, rating, and product availability.

Target Beneficiaries

Adolescent girls and young women living in sub-Saharan Africa and Asia with unmet needs for family planning or challenges related to antenatal care access.

Milestone

Date Unknown
New Country Implemented In
Ethiopia
Date Unknown
New Country Implemented In
South Africa
Date Unknown
New Country Implemented In
Malawi
Date Unknown
New Country Implemented In
Burundi
Date Unknown
New Country Implemented In
Cameroon