Telenor Pakistan’s Mobile Agriculture presents two game changing innovations: Khush’haal Zamindar (Prosperous Farmer) and Farm to Palm. “Khush’haal Zamindar” provides localized, contextualized and customized agronomic and livestock advisory to increase producers’ yield and safeguard nutritional value of the food produced for themselves and the consumers while “FarmToPalm.com” allows urban consumers to buy directly from the farmer, while also encouraging and incentivizing a nutritionally balanced diet.