We have developed an Effective Social Persuasion Platform ; low-cost platform persuades community to modify its health-seeking behavior. It is simple, sustainable and scalable with speed. Its based on two assumptions:
• Health is an individual and community responsibility; ownership of this responsibility promotes health and empowers community to demand healthcare rights. Denial of responsibi...
SEE ALLWe have developed an Effective Social Persuasion Platform ; low-cost platform persuades community to modify its health-seeking behavior. It is simple, sustainable and scalable with speed. Its based on two assumptions:
• Health is an individual and community responsibility; ownership of this responsibility promotes health and empowers community to demand healthcare rights. Denial of responsibility transfers burden of solution to external agency to provide a supply-side solution, which is expensive.
• A sustained campaign can persuade community to modify health-seeking behavior. Peer to peer nudge is more effective than provider-client persuasion method.
It uses following steps for behavior modification.
• Develop simple messages
• Train community volunteers as health care leaders
• Deliver messages as stories, illustrations, videos and entertainment education
• Community creates own culture-specific messages as songs and slogans
• Reinforce positive behavior by illustrating sickness events which could be avoided
• Community leaders take over to own the program after 3 to 5 years.
• We solved unmet need for contraception by improving supply chain.We appointed 292 sales depots, run by village women, where contraceptives are readily available below market price and protects their privacy too.
Model is not just scalable but scalable with speed , turn around impacts shown by vulnerable and marginalised communities reiterate that global SDG's are achievable targets.
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