1. Community of Saladin and Salaya Town
-The Lotus Farm, Organic Farms including handcraft
2. Partners + key stakeholders saladin bulits a cooperative friendship with Mahidol
university, which mention the target group
3. Tourists and Foreigners coming from Bangkok as
Mission and Vision
Saladin Thoroughfare is a community-based social business aiming at improving
overall living quality of people in Saladin through developing sustainable tourism, moreover to adapt the idea on other secluded rural areas not only in Thailand but also to there areas who has the same problem worldwide.
It holds tha transportation is the fundamental factor for the future well-being of Saladin people.
(1) Specialized bus service, as the core part of this business, connects various different tourist
attractions dotted in Saladin and its nearby villages. A solar-powered minibus with maximum
capacity of twenty (20) people brings tourists from the stop at Mahidol University which is a
regional transport hub. Passengers can hop on and off at any site they want. (2)This scheme is
strictly implemented on the basis of research conducted in advance on the number of vehicles
available and underlying tourists. (3) Meanwhile, it also focutses on the marketing of the “Lotus
farm” in which Saladin is very famous from and expansion of number and scale of tourist sites,
as well as a series attractive activities (e.g. spa/massage, homestay, floating show etc.) (4) A
cooperative relationship with Mahidol University ensures that it goes with young generation’s
involvement which helps establish a socially-responsible image of this business. (5) It intends
to allocate infographics (with logo) brochures to travel agencies and set up road signs. (6)It
takes the advantage of social media like Facebook, Instagram, Weibo (China) to advertise
products to identify potential targeted groups.(7) In the long run, it plans to develop sharing
economy, namely, sharing bicycles with tourists in need.
This is not a typical bus service system but a mini hybrid bus taken its concept from Song-thaew car, a traditional thai car and is guided and sustained through a transportation tourism plan.
This innovation has expected social impacts that can be identified as short-term, mid-term and long-term one.
Short-term: SaTho bus service makes urban experience accessible to Saladin villagers.
They are able to reach convenient shops, quality medical care and educational institutions
within shorter period of time. What’s more, Saladin will enjoy a strengthened interactive
relation with neighboring villages where extended family members and friends of Saladin
Mid-term: With a better-developed transportation service and an innovative branding strategy
of Saladin through social media, a growing number of tourists (esp.young urban citizens
and backpackers) are expected to come to Saladin so as to experience rural life without
taking the trouble commuting a long distance from urban districts.As tourist attractions are
renovated, expanded and connected, working opportunities will be generated, which is also
conducive to villages’ average income rises. With tangible benefits clearly demonstrated,
they gradually develop their willingness to participate in Saladin affairs.
Long-term: This is to sustain the level of income and the willingness of participation of
villagers by attracting investments and young labor force to Saladin as well as seeking for
cooperation with regional NGOs. Meanwhile, more emphasis will be laid on environmental
protection like a more scrutinized plan on water resource management, which requires
villagers’ individual awareness.
Planned Goals and Milestones
Currently, innovations of using bamboos to create an environmental friendly bike since the local community is famous for its location for bikers and solar-powered mini boats to enhance more of the tourism and accessibility of other tourist attractions within Saladin through its Maha Sawat canal/river.