This is not a typical bus service system but a mini hybrid bus taken its concept from Song-thaew car, a traditional thai car and is guided and sustained through a transportation tourism plan.
This innovation has expected social impacts that can be identified as short-term, mid-term and long-term one.
Short-term: SaTho bus service makes urban experience accessible to Saladin villagers.
They are able to reach convenient shops, quality medical care and educational institutions
within shorter period of time. What’s more, Saladin will enjoy a strengthened interactive
relation with neighboring villages where extended family members and friends of Saladin
Mid-term: With a better-developed transportation service and an innovative branding strategy
of Saladin through social media, a growing number of tourists (esp.young urban citizens
and backpackers) are expected to come to Saladin so as to experience rural life without
taking the trouble commuting a long distance from urban districts.As tourist attractions are
renovated, expanded and connected, working opportunities will be generated, which is also
conducive to villages’ average income rises. With tangible benefits clearly demonstrated,
they gradually develop their willingness to participate in Saladin affairs.
Long-term: This is to sustain the level of income and the willingness of participation of
villagers by attracting investments and young labor force to Saladin as well as seeking for
cooperation with regional NGOs. Meanwhile, more emphasis will be laid on environmental
protection like a more scrutinized plan on water resource management, which requires
villagers’ individual awareness.
Currently, innovations of using bamboos to create an environmental friendly bike since the local community is famous for its location for bikers and solar-powered mini boats to enhance more of the tourism and accessibility of other tourist attractions within Saladin through its Maha Sawat canal/river.