The WHO estimates that there are 1.3 billion people with some sort of visual impairment worldwide and 80% of these cases are constituted by preventable blindness. In spite of this many people in Mexico and in the developing world don’t have access to quality medical services due to lack of information, geographical distance and insufficient economic capacity, being the “bottom of the Pyramid” population particularly prone to be affected by preventable blindness.
In Mexico, as it is in many countries, there's a huge gap in the healthcare system where most of its population fall. Public institutions with subsidized prices are saturated making their services very limited in scope and quality; while private health institutions offering high-quality services, are too expensive for the majority. Salauno is located right in that gap, providing ophthalmic services within international quality standards that are still affordable for the low-income population.