Updated Apr 23, 2019

Safe Water and AIDS Project

Jamii Centers for Selling Health Products


Alie Eleveld

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Stage 5: Scaling

Safe Water and AIDS Project (SWAP) established 11 Centers which serve as business hub for the community health promoters (CHPs) and which has a store of health and hygiene products. In 2014 SWAP received 1 million USD to scale up to 11 centers and start with a baseline survey in 2014 and at the end of three years do an endline survey. SWAP wants to establish if this distribution model will have a health impact and if it can be sustainable and scaleble. SWAP recently did the endline survey with technical support from Procter & Gamble and CDC Atlanta. Currently data is being analyzed. SWAP is in its final year of USAID DIV and so far has met all milestones.
Centers for Disease Control and Prevention Atlanta together with SWAP's research department.
SWAP has a research department established with technical support from CDC Atlanta and has since 2007 done various effectiveness studies evaluating the health and economic impact of health interventions, products and technologies. Over 30 publications have been published in international peer reviewed journals and presented on National and International forums. SWAP's end line survey of this innovation was just recently done and data is currently at CDC being analyzed. Qualitative data showed a lot of positive impact on the quality of life of the community health promoters who reported increase in income, self esteem, reduced stigma and being recognized by the leaders as useful members of society.

Registered in Kenya.

Focus Areas:

Health and Social and Behavior Change

Health and Social and Behavior ChangeSEE LESS

Implemented In:



Lives Impacted to Date
Country Implemented In
Funds Raised to Date
Verified Funding

Innovation Description

SWAP recruits and trains Community Health Promoters who provide training and education about healthy living to families near the bottom of the pyramid in Western Kenya. With a $1M DIV Stage 2 award, SWAPaimed to create a commercially viable "Jamii Center" model where community health promoters would sell health-related products from a physical location within certain catchment area.
How does your innovation work?
Prior to selecting a site SWAP consults with the Ministry of Health and other stakeholders. The beneficiaries should be mostly rural and peri urban communities who are vulnerable and have limited access to health products and services. The Ministry of Health has on several occassions donated land at the health facilitities for SWAP to put up their centres. Once the site is identified SWAP puts up the kiosk and store and recruits community health promoters. These are drawn from the community units and from HIV support groups. After recruitment they are trained on business skills, social marketing, primary health care, water and sanitation, health and product promotion, record keeping and mobile phone technologies. SWAP identifies a project officer to work at the site to monitor and mentor the community health promoters and to manage the stock. The CHPs are given household and sales targets and return to the centre weekly to reconcile, take profit home and order new stock while they receive business mentoring. The collect demographic and health data at the households and do health education and referrals while they make their sales. They improve health as they become self reliant and useful members of society. The products range from household water treatment and storage, soaps and detergent, sanitary pads and diapers, condoms, solar lamps and cook stoves, mosquito nets, nutritional supplements, deworming tablets, ORS Zinc, toilet tissue among others.

Planned Goals and Milestones

SWAP will do in July /August 2016 a strategic planning workshop when all the findings are released of the end line survey and when we will be able to establish the health impact and the level of sustainability. SWAP has entered into various partnerships and this model has been adopted in collaboration with SWAP by Population Services Kenya and other organizations, who equally suffer from reduced donor funding and are looking for sustainable projects generating income.
SWAP will strenghten its partnerships. Already 4 USAID sub awards with Population Services Kenya were received and completed and a proposal has been developed for 5 years of activities focused on this model with social marketing of health products. SWAP is also in the cohort of the 2014 SEAD and Innovations in Health Care and in 2015 was selected as innovator in the Social Innovations in Health Initative. These are all forums where there is an opportunity to strengthen partners ships and get funding opportunities. SWAP is also board member of HENNET, a National Health NGO network.
Funding Goal1,000,000
Projected Cumulative Lives Impacted350,000


Jan 2015
Recognition ReceivedVERIFIED
2015 Innovator Cohort
Date Unknown
Date Unknown
Lives Impacted
Date Unknown
In the News
TITLELink to Article in the New York Times – “Easier than taking vitamins” – September 2012
Date Unknown
Recognition ReceivedVERIFIED
Profiled Innovation - Gold