Updated Apr 05, 2018

Pure Shores Purifier On-Demand


Patrick Shores

We break the chain of water-borne disease in hard-to-reach neglected areas of the world. The Pure Shores CPS is a low-cost intervention resulting in large scale impact. The Pure Shores uses the sun and a little salt to eradicate water-borne disease from a village – forever! Our innovation provides safe water, sanitation and handwashing access for up to 2,000 per day. Through partnerships...


We break the chain of water-borne disease in hard-to-reach neglected areas of the world. The Pure Shores CPS is a low-cost intervention resulting in large scale impact. The Pure Shores uses the sun and a little salt to eradicate water-borne disease from a village – forever! Our innovation provides safe water, sanitation and handwashing access for up to 2,000 per day. Through partnerships, the cost of our system and full implementation kit is only USD$150.

It works by connecting the patent-pending (approval expected by April 30, 2018) hand-held device to a solar-powered battery (included) and pouring salt water through the device. The result is unlimited localized production of highly potent sodium hypochlorite (chlorine bleach – the global gold standard for water purification). The only cost of operation is trace amounts of salt, a very low cost and readily available resource in all rural areas of developing countries.

Through extensive market research and testing of available chlorine producing options we found that consistency, durability, and safety were risk factors not addressed with the current options. Thus we created Pure Shores to address the large gap of the hard-to-reach populations being neglected in the water crisis.

The community’s ability to create Pure Shores chlorine bleach on demand allows incredible versatility to address not just water purification, but all sanitation and hygiene. The Pure Shores chlorine has proven to be safe and effective in sterilization, disinfection, and hand washing. What this means is that the Pure Shores impact directly expands beyond SDG #6 to SDG #3. Through sterilization of the maternal birthing suite and medical tools, we are able to erase the 11% of preventable maternal deaths that occur due to infection at the time of delivery.

To date, we have been privately funded thus the online template did not allow us to highlight our partners, however without these partnership we would not be able to achieve the powerful broad scale results we can uniquely achieve at a low cost per person impacted. These partners include: Nalgene, Rotary International, University of Rochester, Berl Family private foundation, Uganda District Government - Mubende district, SORAK-Uganda, JOYI-Uganda.


Stage 5: Scaling

In 2017 we implemented and measured three pilot projects for our Pure Shores technology and innovative business model (reach of >100,000 people in Uganda and Zambia). Our model proved extremely successful. We have attached two of the impact reports with this application. In addition two key performance indicators achieved we organic engagement from surrounding villages and government support. As a result of our Uganda pilot 211 villages (reach of 10,000-25,000 people per village) have raised the 30% of project cost we require as community contribution and are ready to implement. The Uganda government (Mubende district) has recognized the unique value of our innovation and have included us in the 2018 district budget to help with sustainability budget costs. Our Pure Shores and model is proven. Our team is ready to scale up. We have 211 committed villages ready to implement and the government supports our innovation. Let’s scale and bring safe water to millions of people immediately!

Focus Areas:

Water Sanitation and Hygiene (WASH), Entrepreneurship and Solar

Water Sanitation and Hygiene (WASH), Entrepreneurship and SolarSEE LESS

Implemented In:

Uganda, Malawi, India and 8 MoreSEE ALL

Uganda, Malawi, India, South Africa, Haiti, Zambia, Philippines, Kenya, Nicaragua, Guatemala and NepalSEE LESS

Lives Impacted to Date
Key Partner
Countries Implemented In
Funds Raised to Date


Clean Water, Sanitation, and Hygiene (WASH) are fundamental human needs and basic rights for all people. Unfortunately, for one out of every ten people in the world, accessing clean water each day is a critical struggle. 800 million people have an unmet need for clean water each and every day. In addition, 2.4 billion people lack improved sanitation facilities. As quoted by WHO/UNICEF Joint Monitoring Program for Water Supply and Sanitation (JMP), inadequate access to safe water and sanitation services, coupled with poor hygiene practices, kills and sickens thousands of children every day, and leads to impoverishment and diminished opportunities for thousands more.

There is a renewed momentum around WASH led by the United Nation’s 2015 launch of the Sustainable Development Goals (SDG). SDG #6 is a call to action for cost effective and sustainable solutions for Clean Water and Sanitation .
• By 2030, achieve universal and equitable access to safe and affordable drinking water for all.
• By 2030, achieve access to adequate and equitable sanitation and hygiene for all.
• Support and strengthen the participation of local communities in improving water and sanitation management.

We intend on leading the achievement of these goals in the rural hard-to-reach areas of the developing world and in disaster relief zones.

There is a growing understanding that WASH is a critical investment for global development with an exceptionally high rate of return. Children are especially vulnerable to the ill effects of contaminated water, poor sanitation and hygiene behaviors. Millions of children are made sick, weakened or are disabled by other water- and sanitation-related diseases and infections including cholera, malaria, trachoma, schistosomiasis, worm infestations and guinea worm disease.
Drinking non-purified contaminated water and lack of hand-washing following latrine use and before eating are the two largest factors in the spread of water-borne disease (for example, cholera and typhoid). The good news is that both of these factors are preventable – with a first-of-its-kind technology in the Pure Shores water system.



We break the chain of water-borne disease in hard-to-reach neglected areas of the world. Localized chlorine water treatment is a proven, innovative and low-cost method to deliver safe water to millions of people. It is the global gold standard for water purification in developing and developed countries alike. Think behavioral economics meets innovative business model meets cost-effective health intervention. Deployment of the Pure Shores device paired with our innovative implementation model erases water-borne disease from entire communities, forever. But we don’t stop there, we train women water entrepreneurs to build a business to provide financial sustainability to the project.

Our technology and have been proven to solve the water-borne disease problem once and for all.

The Pure Shores Chlorine-producing devices take on the safe drinking water challenge. We localize the production of safe and effective Pure Shores chlorine bleach. It is made instantly and safely on site which puts moved the control paradigm from the donor to the recipient to solve their water problem.

We focus on sustainable service delivery model using local ambassadors (whom we call our Untapped women water entrepreneurs), not a one-time hardware installation. We measure success by actual use of chlorine, and by leveraging evidence from behavioral economics to achieve high rates of adoption. Our unique approach on economies of scale keeps our unit costs down. With Pure Shores, households no longer need to spend time and money on water boiling. Our intervention complements boreholes as a way to ensure water purity while also addressing the important WASH components often neglected with borehole projects – sanitation and hand washing.

Target Beneficiaries

The versatility of Pure Shores is one of the most powerful components of our innovation. Pure Shores chlorine in the liquid form not only addresses water purification, it has also proven to be a safe and effective solution to sanitation and hygiene. Unless water-borne disease is eliminated from all points of contact a solution does not solve the water crisis (this is where stand alone borehole projects fall short, and we can help).

Our Pure Shores chlorine has demonstrated success in the following application beyond water purification: Medical tool sterilization, Medical suite sterilization, food preparation tool disinfection, food surface disinfection, medical wound disinfection, clinic surface disinfection (latrine and surface cleaner), laundry detergent, and hand washing (when soap is unavailable).

Our innovation serves any person impacted by the global water crisis. Every person in the communities we serve benefit from safe drinking water. They also benefit from sterilization in the healthcare clinic. A high-risk population immediately benefiting from our innovation are maternal women. Clinics use Pure Shores chlorine to sterilize maternal delivery suites and delivery tools, almost instantly we erase the 11% of women who die from preventable maternal death due to infection. Thus, we directly overlap SDG #3 (Maternal and child health).

Our economic empowerment program is designed to teach women built to create a sustainable income source selling Pure Shores chlorine and purified water. This provides financial stability for the project while importantly positioning the women as the subject matter expert in the community. Our Untapped women entrepreneurs proudly sit on the WASH community government advisory boards. Our innovation also directly improves SDG #5 (Gender equality).

Our innovation and business model blunted the Lusaka Zambia January 2016 cholera outbreak at a faster rate than the local government efforts (We focused on Zone 4, they focused on 1-3,5). Since then our local partner has collaborated with the government WASH efforts to maximize the impact of Pure Shores in these emergency situations.

Mission and Vision

Our mission is to sustainably eradicate water-borne disease in the neglected, hard-to-reach populations around the world through enabling technology.

Our vision is a world where no person needs to worry if their next sip of water will be the sip that gets them sick or kills them.

Competitive Advantage

The biggest difference is how we approach the clean water crisis. Our solution aims to permanently solve the TOTAL WASH problem then empower them to keep it gone forever and eliminate dependency on donor organizations. Pure Shores enables a low-cost, large scale approach to water, sanitation, and hygiene with ease of scalability.

The most common methods include drilling a well or providing a finite purification medium for the end user to apply to water (chlorine tablets, dispenser, targeted ultra-violet light…etc). The problem with these solutions are sustainability. Wells and boreholes are great to bring new access to water, however they only effectively address one of the three components of WASH so water-borne disease remains present. Distribution methods of a purification agent are excellent, however require dependency on donors and supply chain breakdown is a significant problem in rural areas of developing countries. Lastly, in the 20 countries we tested our solutions, we also recognized that current WASH education was not compelling enough to break the chains of behaviors.

Our Pure Shores solution combines an innovative patent-pending technology with a uniquely powerful education platform and held together by our women water entrepreneurs.

The benefit of taking two years to test localized chlorine production in over 20 countries is that we have been able to intricately understand the market needs. In response, we’ve developed the Pure Shores technology with the specific needs of the end users in mind. In partnership with the chemical experts at Nalgene (Thermo-Fisher) and engineering experts at the University of Rochester our product is designed for ease of use, end user safety, and durability. Many current options for localized chlorine production are currently putting end users at risk of breakdown or inconsistent chlorine consumption. Ours does not.

Our proven business model provides an incredible and measurable competitive advantage. At a measurable cost of <$1.00 per person impacted our solution is the most cost-effective way to sustainable solve the water crisis.

Our education platform uniquely empowers children in the school setting to solve the village water crisis. We do this for a couple reasons. First, children are high risk for water-borne disease so the impact is immediately measurable. If we solve the problem for this generation the new behaviors will grow with them eradicating old poor behaviors. Finally, when we’ve excited the children we prove how easy the solution is and have thus garnered the attention and partnership of the government and greater area WASH subject-matter experts.

Our educational approach empowers children to lead their school training of the Pure Shores system for water purification, clinic sterilization, and handwashing. Our innovative tactic approach uses compelling participatory theater where the children sing and act out the dangers of water-borne disease and how using Pure Shores can eliminate these risks. Our children theater group travels across western Uganda performing as an important educational component of the Pure Shores implementation model.

Women empowerment plays an important role in our implementation model. Besides the culturally progressive effect of giving these women a voice of influence they also serve a lynchpin in the financial sustainability of each project. We train female entrepreneurs how to use the Pure Shores chlorine by-product as an income-generating activity. They sell bottle of chlorine or tested purified water for home use. This expands impact while providing income to sustain the project operations.

The Ugandan government has recognized the value of our unique approach an has included us in the 2018 budget to fund ongoing efforts to ensure sustainability of our projects in Mubende, Uganda.

Planned Goals and Milestones

Our pilot projects proved the power and effectiveness of our Pure Shores innovation accompanies with the unique implementation model to eradicate water-borne disease from large villages. We are now working to solidify funding to scale our impact to the 211 villages in western Uganda who have already raised the 30% of the project cost to qualify for inclusion on our implementation list (each village represents 10,000-25,000 in populations reach). The model has been proven. The team has been compiled. The government has committed partnership. All we need is the funding to immediately expand and drive measurable impact.
Funding Goal1,000,000
Projected Cumulative Lives Impacted1,300,000
New Implemented CountriesUganda


Jan 2018
New Product Or Service
WASH EDUCATION CONFIRMED SUCCESS - Easy as 1,2,3 child change agent training for Pure Shores confirmed. Reach exceeded 100,000 in 2017. The single Pure Shores innovation eradicated water-borne disease through water purification, sanitation (maternity ward, clinic, food prep utensil sterilization), and hand washing. Led to Uganda government (Mubende) support in addition to over 200 other villages (size: 10,000 - 25,000 person reach potential per village) raising the required 30% to join our implementation list.
Jan 2015
New Country Implemented In
Jan 2015
New Product Or Service
First Generation Chlorine Purifier Launch
Jan 2017

Supporting Materials