Updated Apr 05, 2018
Water Sanitation and Hygiene (WASH), Entrepreneurship and Solar
Water Sanitation and Hygiene (WASH), Entrepreneurship and SolarSEE LESS
We break the chain of water-borne disease in hard-to-reach neglected areas of the world. Localized chlorine water treatment is a proven, innovative and low-cost method to deliver safe water to millions of people. It is the global gold standard for water purification in developing and developed countries alike. Think behavioral economics meets innovative business model meets cost-effective health intervention. Deployment of the Pure Shores device paired with our innovative implementation model erases water-borne disease from entire communities, forever. But we don’t stop there, we train women water entrepreneurs to build a business to provide financial sustainability to the project.
Our technology and have been proven to solve the water-borne disease problem once and for all.
The Pure Shores Chlorine-producing devices take on the safe drinking water challenge. We localize the production of safe and effective Pure Shores chlorine bleach. It is made instantly and safely on site which puts moved the control paradigm from the donor to the recipient to solve their water problem.
We focus on sustainable service delivery model using local ambassadors (whom we call our Untapped women water entrepreneurs), not a one-time hardware installation. We measure success by actual use of chlorine, and by leveraging evidence from behavioral economics to achieve high rates of adoption. Our unique approach on economies of scale keeps our unit costs down. With Pure Shores, households no longer need to spend time and money on water boiling. Our intervention complements boreholes as a way to ensure water purity while also addressing the important WASH components often neglected with borehole projects – sanitation and hand washing.
The versatility of Pure Shores is one of the most powerful components of our innovation. Pure Shores chlorine in the liquid form not only addresses water purification, it has also proven to be a safe and effective solution to sanitation and hygiene. Unless water-borne disease is eliminated from all points of contact a solution does not solve the water crisis (this is where stand alone borehole projects fall short, and we can help).
Our Pure Shores chlorine has demonstrated success in the following application beyond water purification: Medical tool sterilization, Medical suite sterilization, food preparation tool disinfection, food surface disinfection, medical wound disinfection, clinic surface disinfection (latrine and surface cleaner), laundry detergent, and hand washing (when soap is unavailable).
Our innovation serves any person impacted by the global water crisis. Every person in the communities we serve benefit from safe drinking water. They also benefit from sterilization in the healthcare clinic. A high-risk population immediately benefiting from our innovation are maternal women. Clinics use Pure Shores chlorine to sterilize maternal delivery suites and delivery tools, almost instantly we erase the 11% of women who die from preventable maternal death due to infection. Thus, we directly overlap SDG #3 (Maternal and child health).
Our economic empowerment program is designed to teach women built to create a sustainable income source selling Pure Shores chlorine and purified water. This provides financial stability for the project while importantly positioning the women as the subject matter expert in the community. Our Untapped women entrepreneurs proudly sit on the WASH community government advisory boards. Our innovation also directly improves SDG #5 (Gender equality).
Our innovation and business model blunted the Lusaka Zambia January 2016 cholera outbreak at a faster rate than the local government efforts (We focused on Zone 4, they focused on 1-3,5). Since then our local partner has collaborated with the government WASH efforts to maximize the impact of Pure Shores in these emergency situations.
Our mission is to sustainably eradicate water-borne disease in the neglected, hard-to-reach populations around the world through enabling technology.
Our vision is a world where no person needs to worry if their next sip of water will be the sip that gets them sick or kills them.
We break the chain of water-borne disease in hard-to-reach neglected areas of the world. The Pure Shores CPS is a low-cost intervention resulting in large scale impact. The Pure Shores uses the sun and a little salt to eradicate water-borne disease from a village – forever! Our innovation provides safe water, sanitation and handwashing access for up to 2,000 per day. Through partnerships, the cost of our system and full implementation kit is only USD$150.
It works by connecting the patent-pending (approval expected by April 30, 2018) hand-held device to a solar-powered battery (included) and pouring salt water through the device. The result is unlimited localized production of highly potent sodium hypochlorite (chlorine bleach – the global gold standard for water purification). The only cost of operation is trace amounts of salt, a very low cost and readily available resource in all rural areas of developing countries.
Through extensive market research and testing of available chlorine producing options we found that consistency, durability, and safety were risk factors not addressed with the current options. Thus we created Pure Shores to address the large gap of the hard-to-reach populations being neglected in the water crisis.
The community’s ability to create Pure Shores chlorine bleach on demand allows incredible versatility to address not just water purification, but all sanitation and hygiene. The Pure Shores chlorine has proven to be safe and effective in sterilization, disinfection, and hand washing. What this means is that the Pure Shores impact directly expands beyond SDG #6 to SDG #3. Through sterilization of the maternal birthing suite and medical tools, we are able to erase the 11% of preventable maternal deaths that occur due to infection at the time of delivery.
To date, we have been privately funded thus the online template did not allow us to highlight our partners, however without these partnership we would not be able to achieve the powerful broad scale results we can uniquely achieve at a low cost per person impacted. These partners include: Nalgene, Rotary International, University of Rochester, Berl Family private foundation, Uganda District Government - Mubende district, SORAK-Uganda, JOYI-Uganda.
|Projected Cumulative Lives Impacted||1,300,000|
|New Implemented Countries||Uganda|