Stage 5: Scaling
We and our partners are working to scale the Program P in one district in Rwanda, with support from DfID and Saving Brains-Grand Challenges Canada. A total of 432 CHWs are being trained to deliver the program to more than 10,000 parents by Dec 2020.
Transition to Adulthood (25-29), Soft or Life Skills, Parent & Family Engagement and 3 MoreSEE ALL
Transition to Adulthood (25-29), Soft or Life Skills, Parent & Family Engagement, Gender, Health and Social and Behavior ChangeSEE LESS
Chile, Ethiopia, India and 1 MoreSEE ALL
Chile, Ethiopia, India and MexicoSEE LESS
Countries Implemented In
Funds Raised to Date
Promundo’s research from around the world shows that men want to be active, engaging, caring fathers and partners – but are held back by social norms which govern male emotionality and support the mother’s role as caregiver and men’s role as provider and safeguard. Our innovation - Program P - seeks to transform those gender norms, particularly among men, which also importantly lead to violence against women. An RCT of P showed expansive benefits, but the scale of such programs are limited.
Working with men as fathers is a key entry point to discussing sensitive subjects around traditional gender norms, and the way in which these norms negatively impact communities. Through discussion guides, role plays, and hands-on activities (such as learning how to change diapers), men and their partners are encouraged to discuss and challenge traditional masculine and inequitable gender norms and to practice more positive social behaviors in their families and communities.
This program uses a socioecological model as its theory of change and therefore its beneficaries are:
-Children who receive more quality time with fathers and healthy socioemotional learning
-Partners of men, in reduction of household violence and sharing of household labor
-Men themselves, who want to practice more caring behaviors
-Society, in greater involvement of women in the formal economy and less community and household violence
-Future generations (children of the children, etc)
Mission and Vision
We will never achieve gender equality, if men are not taking on 50 percent of the world’s unpaid care and domestic work. Reaching equality in unpaid care and domestic work is an urgent issue related to gender equality and is sometimes left out of the discussion the economic empowerment and human rights of women and individuals of other gender identities.
No country in the world has achieved equality in unpaid care work – or pay equality – between men and women. Globally, women still do up to 10 times – as much unpaid care and domestic work as men (and more unpaid and paid work combined). This huge inequality in terms of who does the daily care work limits women’s choices in the workplace, education, and public life. It is a key factor in driving gender inequality, including the gender pay gap, the glass ceiling, the kinds of jobs that women do, and the part-time or relatively badly paid and unprotected jobs that are often available to them. It also means that men are not receiving the emotional, mental and physical health and well-being benefits of being involved, connected fathers; and children may not be receiving benefits of having multiple caregivers in their lives (depending on family structure).
Program P is named after padre and pai, the words for father in Spanish and Portuguese. Part of the MenCare Campaign, Program P is a direct and targeted response to the need for concrete strategies to engage men in active fatherhood from prenatal care through delivery, childbirth, and their children’s early years.
Developed in partnership with Puntos de Encuentro in Nicaragua, CulturaSalud in Chile, and the Brazilian Ministry of Health, the program has three components: offering information and tools for health care providers, developing group activities for fathers and couples, and providing guidance for designing community campaigns. By targeting men, primarily through health sector, Program P engages fathers and their partners at a critical moment – usually during their partner’s pregnancies – when they are open to adopting new caregiving behaviors.
Working with men as fathers is a key entry point to discussing sensitive subjects around traditional gender norms, and the way in which these norms negatively impact communities. Through a 12-15 session (weekly) series of discussion guides, role plays, and hands-on activities (such as learning how to change diapers), men and their partners are encouraged to discuss and challenge traditional masculine and inequitable gender norms and to practice more positive social behaviors in their families and communities.
The Team Behind the Innovation
Gary Barker, PhD is the CEO and founder of Promundo.
Ruti Levtov, PhD is the Director of Research, Evaluation, and Learning at Promundo.
Kate Doyle is a Senior Program and Research Officer at Promundo
Jane Kato-Wallace is a Technical Advisor with the Programs team at Promundo.
EXECUTIVE TEAM INCLUDES WOMEN