Updated Jan 18, 2020
Christopher HookSend Message
Transition to Adulthood (25-29), Soft or Life Skills, Parent & Family Engagement and 3 MoreSEE ALL
Transition to Adulthood (25-29), Soft or Life Skills, Parent & Family Engagement, Gender, Health and Social and Behavior ChangeSEE LESS
Promundo’s research from around the world shows that men want to be active, engaging, caring fathers and partners – but are held back by social norms which govern male emotionality and support the mother’s role as caregiver and men’s role as provider and safeguard. Our innovation - Program P - seeks to transform those gender norms, particularly among men, which also importantly lead to violence against women. An RCT of P showed expansive benefits, but the scale of such programs are limited.
Working with men as fathers is a key entry point to discussing sensitive subjects around traditional gender norms, and the way in which these norms negatively impact communities. Through discussion guides, role plays, and hands-on activities (such as learning how to change diapers), men and their partners are encouraged to discuss and challenge traditional masculine and inequitable gender norms and to practice more positive social behaviors in their families and communities.
Gary Barker, PhD is the CEO and founder of Promundo. Ruti Levtov, PhD is the Director of Research, Evaluation, and Learning at Promundo. Kate Doyle is a Senior Program and Research Officer at Promundo Jane Kato-Wallace is a Technical Advisor with the Programs team at Promundo.
EXECUTIVE TEAM INCLUDES WOMEN