Stage 4: Transition to Scale
Health, Education and Social and Behavior Change
Health, Education and Social and Behavior ChangeSEE LESS
Canada, Kosovo and Kenya
Canada, Kosovo and KenyaSEE LESS
Countries Implemented In
The Positive Discipline in Everyday Parenting project aims to transform parents’ beliefs about punishment and control to promote problem-solving and mentorship, helping parents understand the cognitive bases of children’s behaviour, empowering them to resolve conflict in healthy ways.
How does your innovation work?
Millions of children are physically punished every day, increasing their risk for lifelong mental and physical problems. Physical punishment fosters aggression, generates feelings of rejection, disrupts the brain’s stress response mechanism and compromises the neural systems needed for self-regulation. Addressing this epidemic requires a paradigm shift in parental thinking. Created at the University of Manitoba in partnership with Save the Children, the PDEP project aims to address these issues.