Updated Jan 16, 2018

Preventing Physical Punishment of Children

A Community-Based Program to Reduce Adverse Health Outcomes


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Stage 4: Transition to Scale

Registered In Canada.

Focus Areas:

Health, Education and Social and Behavior Change

Health, Education and Social and Behavior ChangeSEE LESS

Implemented In:

Canada, Kosovo and Kenya

Canada, Kosovo and KenyaSEE LESS

Countries Implemented In
Verified Funding

Innovation Description

The Positive Discipline in Everyday Parenting project aims to transform parents’ beliefs about punishment and control to promote problem-solving and mentorship, helping parents understand the cognitive bases of children’s behaviour, empowering them to resolve conflict in healthy ways.
How does your innovation work?
Millions of children are physically punished every day, increasing their risk for lifelong mental and physical problems. Physical punishment fosters aggression, generates feelings of rejection, disrupts the brain’s stress response mechanism and compromises the neural systems needed for self-regulation. Addressing this epidemic requires a paradigm shift in parental thinking. Created at the University of Manitoba in partnership with Save the Children, the PDEP project aims to address these issues.


Mar 2014
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New Country Implemented In
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New Country Implemented In
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New Country Implemented In