Updated Mar 29, 2019


A network of franchised solar energy shops, delivering last-mile power solutions to unserved consumers in Madagascar


Rik Stamhuis

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Stage 4: Transition to Scale

Mvp succesfully tested and second generation developed which is ready to be scaled.

Focus Areas:

Solar, Microeconomics and Energy Service, Metering & Payment Systems

Solar, Microeconomics and Energy Service, Metering & Payment SystemsSEE LESS

Implemented In:


MadagascarSEE LESS

Country Implemented In
Funds Raised to Date


The daily problem for people earning less than 2$ a day is that they are stuck with dirty kerosenelanterns and/or candles that cause fires and affect peoples health while polluting their environment. They don´t have another option because better solutions are out of their financial means with a salary of usually less than 2$ a day and payment schemes are not available because of their unreliable sources of income.



For people with little purchase power and no access to electricity, Jiro-Ve provides renewable energy, which is accessible and affordable. Accessible via our network of carefully selected and trained franchisees and affordable because our customers pay as little as 0.10$ for our service. In our model everyone benefits with our members saving money while improving their health and our franchisees earning a good stable income.

Target Beneficiaries

The daily problem for people earning less than 2$ a day is that they are stuck with dirty kerosenelanterns and/or candles that cause fires and affect peoples health while polluting their environment. Rural families earning between $1 - $2 per day 8.34 million people in Madagascar worth $200M per year Rural families earning between $2 - $10 per day 1.5 million people in Madagascar worth $304 mil¬lion per year

Mission and Vision

There is a very urgent need to do something about climate change. We want to serve the remaining 10% of the population on less than a dollar a day and give them access and allow them to grow on the clean renewable energy ladder.

Innovation Description

Our model works as following: As Jiro-Ve we have developed a solar powered power-bank charging station. This charger can charge up to 60 powerbanks at the same time and is solar powered. It is connected with a phone that can scan the powerbanks and once it detects a powerbank, open a slot on the powerbank charger. We sell the powerbanks with a little charging cable to charge phones and a little light for only 3$ which is the cost-price to keep it as affordable as possible. Once the customer owns the powerbank they can get it recharged for as little as 0,10$ per charge. 10% of this is the commission for the shopowner who operates the smart charger that recharges the powerbank. But more importantly 15% goes back to the customers which will help them to save up for more powerful energy solutions. This way we ensure that through one central solar system a whole village can be served and sets people on a path to grow towards more powerful energy solutions.

Competitive Advantage

Candles: our light is cheaper than a candle and 5x as birght. Kerosene: This is unfortunately still our main competitor and most kerosene users spend less than 0.06$ per day with our service however we will be able to beat this price. Other soalarproviders: There are multiple parties active in Madagascar and Africa as a whole that offer solar pico systems or solar home systems however our clientele of people earning less than 1$ a day cannot afford the upfront cost adn the Pay as you go fees are often still too high. Local Market: Often low quality which causes a short lifespan. Our producst are of much great quality and about the same price because we sell our products at costprice. We have over 7 years of experience with serving the exact market we are targeting with our new product. This new product will have a competitive advantage over everything currently available in the market because it will be cheaper and more powerful.

Planned Goals and Milestones

Short term goals Our goals for the next 6 months are to conduct a second pilot which contains 10 chargers and 1000 powerbanks. . From 6 to 18 months we want to start the implementation of the powerbank operations and scale this solution to the rest of Madagascar. Long-term vision for Solution: From 18 months on we want to scale our solution beyond Madagascar and either offer it as a franchise or implement it alongside strategic partners in other countries.
Funding Goal750,000
New Implemented CountriesComoros, Malawi, Mozambique, Cote d'Ivoire, South Sudan
Recruit1 managment, 3 board, 200+ franchisees
New Featureintegration with pay as you go products and minigrids. Collaboration with corporations buy one give one schemes.

The Team Behind the Innovation

Rik Stamhuis – Co-founder & Managing director Ir. International Management and over 10 years of working experience in developing countries. He developed Jiro-Ve just with a few lights in a warehouse to a profitable business that serves 11.000+ customers en employs 100+ people. Adriaan Mol – Co-founder o 24 years’ experience in technical and field leadership positions with international businesses and NGOs in Africa and Asia; o Winner of the Global Social Benefit Incubator 2006.


Mar 2019
Recognition ReceivedPENDING
Jan 2017
Funds RaisedPENDING
TITLE4000 solarlights and 40 solarsystems
Climate Change and Resilience
Date Unknown
New Country Implemented In

Supporting Materials