Updated Aug 05, 2019


Toll-free SMS-based consultation service that provides guidance on maternal & child health, emotional well-being, and reproductive and sexual health and rights to young mothers in the Philippines


Liza Ong

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Stage 4: Transition to Scale

We have launched 2 major pilots in different communities in the Philippines, and have impacted the lives of over 100 families to date and we are currently setting up a new pilot community to validate specific health outcomes.

Registered in Canada.

Focus Areas:

Maternal Newborn and Child Health, Parent & Family Engagement, Sexual and Reproductive Health and 6 MoreSEE ALL

Maternal Newborn and Child Health, Parent & Family Engagement, Sexual and Reproductive Health, Mental Health, Gender Equity, Data/Analytics, AI, Digital Inclusion & Connectivity and Soft or Life SkillsSEE LESS

Implemented In:


PhilippinesSEE LESS

Country Implemented In
Funds Raised to Date
Verified Funding


In the Philippines, 1 in every 10 girls is already a mother. When a girl gets pregnant, they often don't realize it and they don't know what to do next. They don't know how to tell their family and teachers, when to go to the doctor and how to take care of themselves while expecting, and what to expect from the father of their child, and how to get help for medical expenses.



ParentUp makes the process of getting additional information and support more comfortable and convenient with a mobile service that connects teen moms with nurses and volunteer parents. Through 1:1 confidential chats on SMS, the most pervasive communication channel to teen girls in the Philippines, we provide maternal and newborn health information and non-judgmental support.

Target Beneficiaries

We aim to support teenage and young first-time mothers in low-income communities in the Philippines

Mission and Vision

Our mission is to improve the quality of lives of families all over the world with the use of technolgy.

Our vision is to establish ParentUp as the preferred service for families while keeping our uncompromising principles as we grow.

Innovation Description

Timely Information

- Moms are sent weekly automated SMS messages based on theirpregnancy and postpartum stages.

PPD Screening

- Post-partum depression (PPD) screening questions are asked at specific milestones postpartum, and when moms exhibit risk behaviours.

Support Line

- Moms can text, message, and call for questions on maternal and newborn health, and service providers. Health professionals (e.g.nurses) will respond.

Competitive Advantage

Our service is unique in that we provide reliable and up-to-date health information in a non-judgmental way, to mothers facing this very delicate stage in their lives. We are also available 24/7 at no cost to low-income families.

Planned Goals and Milestones

We are looking to transition to scale in the Philippines and implement in more communities and gain more government and organizational partners.
New Implemented CountriesPhilippines
Recruit3 board members, 1 advisor
New FeatureData and analytics on usage and integration with SDG indicators

The Team Behind the Innovation

Regnard has prior experience in 2 startups and has over 15 years’ experience in the digital space. He has worked with small and large organizations in executing design, research, and development for a variety of web and mobile apps. He has an MBA and recently completed the Strategy and Innovation executive program at MIT. Liza developed expertise in data science and analytics, IT security, and project management while working at Procter & Gamble and the Royal Bank of Canada. She was also a fellow at the School for Social Entrepreneurs. Liza has an MS degree in Data Science and Analytics from Ryerson University, where she developed a predictive model that assesses a person's risk of depression based on social media posts.



Jul 2019
In the News
TITLESocial startup provides parenting support for some of the world’s most vulnerable moms
Mar 2019
Recognition ReceivedPENDING
Apr 2016
In the News
TITLE2 Filipinas on the semi-finals of 2016 U.S. Department of State GIST Tech-I, need votes to make it to the finals
Mar 2016
New Country Implemented In
Mar 2016