No Means No Worldwide has developed a short programme called the IMpower curriculum, which it delivers to boys and girls between ages 10-20 in schools and clubs. It is a system of knowledge and strategies that aims to end the cycle of violence by engaging boys to respect and support women and girls, and empowering girls to stand up for their rights.
The training includes explanation of the assault continuum, verbal and basic physical strategies for self-defence, and six hours of role playing. A video of the programme has been featured on BBC and a shorter Facebook video has hit 42 million views. The curriculum has so far been delivered to approximately 300,000 girls and boys in Kenya, Uganda, and Malawi.