Updated Jan 16, 2018

Nepal Sanitation Marketing Scale-Up Project


The innovation has no owner


Stage 3: Proof of Concept

Thanks to a $1 million Grand Challenges Canada grant, iDE has leveraged an additional $1.2 million through partnerships with UNICEF and other donor investments.

Registered in Canada.

Focus Areas:

Health and Environment

Health and EnvironmentSEE LESS

Implemented In:



Country Implemented In
Verified Funding

Innovation Description

iDE, will market simple, low-cost toilets as a status symbol and sanitation as an affordable source of pride to scale up their use in Nepal.
How does your innovation work?
iDE, a Winnipeg based non-profit organization that supports business opportunities in the developing world, will work with Nepali small business owners and local entrepreneurs to scale up the production, marketing and sale of simple latrines, using a novel approach successfully demonstrated in Cambodia and Nepal.

Planned Goals and Milestones

iDE’s marketing approach is complemented by training for small-scale local producers and entrepreneurs to produce and sell simple-design, low-cost latrines, easily installed within a few hours. Profitability will encourage other entrepreneurs to develop new designs to attract even more customers. “When people see the toilet’s attractive design and how easy it is to keep clean, this has become a product that people actually aspire to,” says iDE Nepal Country Director Luke Colavito.
Over the next three years, iDE aims to facilitate the production and sale of 100,000 toilets, improving the lives of an estimated 500,000 people in Nepal, while demonstrating a viable model to tackle this urgent public health crisis. Some 2.5 billion people worldwide lack adequate sanitation and hygiene, resulting in extensive health problems. Diarrhea, for example, is the world’s second leading cause of death among children under five – 1.5 million each year.


Apr 2013
Date Unknown
Date Unknown
New Country Implemented In