Updated Apr 03, 2018

Thatta girl

Naya Jeevan

doctHERs Telemedicine

Asher ted profile

Asher Hasan

Send Message

Stage 5: Scaling

Naya Jeevan has enrolled more than 100 institutional clients, exceeding a cumulative enrollment of over 70,000 members over the past 6 years with nearly 15,000 active corporate members. Over the same period it has provided over 250,000 urban slum dwellers with access to affordable, quality, primary care. Naya Jeevan is replicating this business model in Mexico and is currently in product development phase.
NAYA JEEVAN's current user base of 15000 corporate beneficiaries includes low-income (income less than $3/day) small-holder suppliers (e.g. dairy farmers with 2-8 cows), distributors, sales reps, factory workers, SME retailers (and their employees), microretailers, informal domestic workers of corporate managers (e.g. maids, babysitters, drivers, cooks, guards and their dependents).

Research studies conducted by the ILO (http://www.impactinsurance.org/node/3110 ) as well as an independent, impact assessment by Singapore-based Impact Investment Exchange/Shujog (see framework model attached) demonstrate a social Return on Investment of ~13x, i.e. every dollar invested in NAYA JEEVAN has generated ~$13 in social impact (using World Bank input data). A preliminary assessment by GIIRs (Global Impact Investing Rating Scale) demostrated a 4-star performance in terms of organizational impact.

Registered in United States.

Focus Areas:

Social Development, Entrepreneurship, Economic Growth and Trade and 19 MoreSEE ALL

Social Development, Entrepreneurship, Economic Growth and Trade, Gender, Health, Economic Empowerment, HIV and AIDS, Ageing, Infectious & Vector Diseases, Non-communicable Diseases, Prevention & Vaccination, Diaspora, Digital Finance, Digital Inclusion & Connectivity, Human Centered Design, Public-Private Partnerships, Resilience, Social and Behavior Change, Monitoring & Evaluation, Technology, Youth and InclusionSEE LESS

Implemented In:

Mexico, Pakistan and United States

Mexico, Pakistan and United StatesSEE LESS

Lives Impacted to Date
Countries Implemented In
Funds Raised to Date
Verified Funding

Innovation Description

NAYA JEEVAN is the emerging world's first health & wellness plan dedicated to serving the unmet healthcare needs of marginalized communities. By collaborating with corporations, NAYA JEEVAN cascades a health insurance plan up and down corporate value chains, targeting low-income, small-holder suppliers (e.g. farmers), SME retailers, microretailers and informal, domestic workers of corporate executives. The health plan is cofinanced as part of corporate loyalty or retail incentive programs.
How does your innovation work?
Naya Jeevan provides the working poor in Pakistan, earning $50-$250 per month, with an integrated health insurance plan which includes access to a nationwide network of more than 250+ quality private hospitals, outpatient clinics, blood labs and diagnostic imaging centers. Naya Jeevan negotiates basic health insurance plans in bulk from insurance underwriters at sub-market rates, and then wraps these group health plans in a shell of Core Medical Services (CMS), tailored exclusively to meet the needs of its low-income customers. These CMS include:
  • 24/7 access to medical doctors via mobile phone and video (videoconsultation) for patient navigation, counseling and guidance
  • annnual health risk assessments (check-ups)
  • chronic disease screening (e.g. screening for diabetes, hypertension, hypercholesterolemia)
  • access to mobile banking/digital financial inclusion for all co-payments/outpatient/pharmacy care

Planned Goals and Milestones

Our path to scale is to partner with large, multinational institutions in both the private (corporate), public (government) and phialnthropic (bilateral/multilateral agencies including UN) and leverage their 'value chains': supply, distribution and marketing systems that enable NAYA JEEVAN to access large, clustered groups of low-income beneficiaries who can be protected under NAYA JEEVAN's group health, life and disability insurance plan.
We have started replicating our model in Latin America (starting off in Mexico) and the US (with a special focus on uninsured migrant workers) and plan to extend mny of our existing corporate, bilateral and multilateral relationships to Sub-Saharan Africa (Kenya, Tanzania, Nigeria, Ghana), other countries in South Asia (India, Bangladesh) and SE Asia (e.g. Indonesia, Philippines).
Funding Goal5,000,000
Projected Cumulative Lives Impacted500,000,000


Apr 2018
Recognition ReceivedPENDING
as part of
STI Forum 2018
Sep 2017
Recognition ReceivedVERIFIED
Mar 2016
Recognition ReceivedVERIFIED
Selected Innovator
as part of
STI Forum 2016
Date Unknown
In the News
Naya Jeevan: Managed Health Solutions
Date Unknown
In the News
Pursuing Primary Care
Date Unknown
In the News
NAYA JEEVAN in 90 Seconds

Supporting Materials

ILO Case Brief on Naya Jeevan _0.pdf