NAYA JEEVAN is the emerging world's first health & wellness plan dedicated to serving the unmet healthcare needs of marginalized communities. By collaborating with corporations, NAYA JEEVAN cascades a health insurance plan up and down corporate value chains, targeting low-income, small-holder suppliers (e.g. farmers), SME retailers, microretailers and informal, domestic workers of corporate executives. The health plan is cofinanced as part of corporate loyalty or retail incentive programs.
How does your innovation work?
Naya Jeevan provides the working poor in Pakistan, earning $50-$250 per month, with an integrated health insurance plan which includes access to a nationwide network of more than 250+ quality private hospitals, outpatient clinics, blood labs and diagnostic imaging centers. Naya Jeevan negotiates basic health insurance plans in bulk from insurance underwriters at sub-market rates, and then wraps these group health plans in a shell of Core Medical Services (CMS), tailored exclusively to meet the needs of its low-income customers. These CMS include:
- 24/7 access to medical doctors via mobile phone and video (videoconsultation) for patient navigation, counseling and guidance
- annnual health risk assessments (check-ups)
- chronic disease screening (e.g. screening for diabetes, hypertension, hypercholesterolemia)
- access to mobile banking/digital financial inclusion for all co-payments/outpatient/pharmacy care
Planned Goals and Milestones
Our path to scale is to partner with large, multinational institutions in both the private (corporate), public (government) and phialnthropic (bilateral/multilateral agencies including UN) and leverage their 'value chains': supply, distribution and marketing systems that enable NAYA JEEVAN to access large, clustered groups of low-income beneficiaries who can be protected under NAYA JEEVAN's group health, life and disability insurance plan.
We have started replicating our model in Latin America (starting off in Mexico) and the US (with a special focus on uninsured migrant workers) and plan to extend mny of our existing corporate, bilateral and multilateral relationships to Sub-Saharan Africa (Kenya, Tanzania, Nigeria, Ghana), other countries in South Asia (India, Bangladesh) and SE Asia (e.g. Indonesia, Philippines).
|Projected Cumulative Lives Impacted||500,000,000|