Updated Jan 16, 2018

MUrgency

Part of IMC Worldwide

https://murgency.com/

The innovation has no owner

CLAIM IT

Snapshot

Stage 4: Transition to Scale

We founded an emergency ambulance service in 2003 with 2 Ambulances and grew it to 3000+ ambulances & 10000+ employees transporting 12500+ critical patients / victims every day. Similarly, we have launched the pilot project of ONE GLOBAL EMERGENCY RESPONSE NETWORK in Punjab State in India and is now extending it to New Delhi NCR (National Capital Region) and Metropolitan Mumbai. We now have 300+ Hospitals, 500+ Ambulances and 3000+ Medical Responders on the Platform ready to scale.

Focus Areas:

Health

HealthSEE LESS

Implemented In:

United Arab Emirates and India

United Arab Emirates and IndiaSEE LESS

2
Countries Implemented In

Mission and Vision

BCG will spearhead data-driven monitoring by working closely with IFRC and MUrgency's technology team to develop a publicly-available impact dashboard, updated in real-time. It will track users and responders registered on the platform, total interventions, new user growth rates, and segmentation by country, language, and connection type. This will allow us to track progress, ensure results, and learn where we're having the most impact. Our team will leverage IFRC's and MUrgency's existing academic relationships with Stanford Change Labs, MIT Sloan Global Health Lab, and Harvard Asia Center for external evaluation. The fully independent institution(s) will conduct randomized control trials (RCTs) in at least five countries, across regions and income levels, over the project period to compare baseline, intervention, and control group outcomes. This will provide statistical evidence to demonstrate effectiveness and make the case for broader uptake. Finally, we will assess macro-level progress against the relevant UN Sustainable Development Goals (SDGs) and the Sendai Framework for Disaster Risk Reduction co-developed by IFRC and the global humanitarian community. We will leverage our platform's community-level emergency response data to monitor progress against these established targets, sharing results publicly to increase transparency, and using what we learn to continue to improve.

Innovation Description

MUrgency's ONE GLOBAL EMERGENCY RESPONSE NETWORK is an innovative tech platform using the power of cloud technology to aggregate existing medical resources to reach quick efficient effective and inexpensive emergency medical reponse to a patient or victim by alerting the nearest medical responder online in the system. We believe MUrgency's ONE GLOBAL EMERGENCY RESPONSE NETWORK can transform emergency medical response service globally both in the developing countries where no such infrastructure exists and in the developed world where good infrastructure exists but is stretched due to increasing calls and reducing budgets. ONE GLOBAL EMERGENCY RESPONSE NETWORK can save millions of lives otherwise lost today for want of timely medical care at low capital expenditure and low ongoing operating expenditure.
How does your innovation work?
One Global Emergency Response Network is a worldwide community-based network of people helping people, available to anyone, anytime, anywhere at the tap of a mobile phone. Building on the technology and success of MUrgency's proven work, the platform enables people in urgent need to instantly mobilize local qualified first responders, cutting down response times to health or relief points and overcoming scarcity of public emergency services. With mobile penetration now standing at 7 billion subscriptions globally, the network will benefit individuals, families, communities and health services worldwide by enabling millions of people to respond to millions of emergencies, whether individual crises or large-scale disasters. The project will create an 'Uber-like' platform for emergencies, bringing IFRC's global base of 17 million trained volunteers onto the worldwide network. We will build a free, open network so additional relevant partners can seamlessly plug into the platform over time, growing our responder base, expanding functionality, and building financial sustainability over the long-term. In developing countries, improving pre-hospital response could decrease trauma-linked mortality by 25%. In developed environments, the network represents a transformational alternative for emergency response, delivering the benefits of collective intelligence and instant mobilization of certified emergency responders without the high cost of revamping outdated 911 systems.

Competitive Advantage

Over six billion people lack sufficient access to emergency care. Globally, more people die from injuries than from AIDS, malaria, and TB combined. Many could be saved by timely medical care. Emergency response has not fully applied the technology, connectivity, and social models currently transforming the way we work together. While social networks, collective intelligence platforms, and shared economies are mobilizing people and resources at unprecedented rates, emergency services are overburdened, fragmented, and technologically obsolete. Whether responding to medical emergencies or coordinating multiagency disaster response, we are held back by restricted information, proprietary digital systems, and a mindset that prioritizes centralization and structure over local empowerment and flexibility. A transformation is needed, but there are insufficient financial incentives to attract private sector investment to improve community emergency response. By working differently, we can dramatically reduce morbidity and mortality from emergencies in virtually every country on earth. The very communities where people need help have people who can help. Between healthcare providers, informal networks like IFRC's 17 million volunteers, and the private sector, the power to transform global emergency response already exists in communities. We only need to enable it.

Planned Goals and Milestones

MUrgency Digital / Mobile platform: Within 6-12 months, front- and back- end infrastructure will be upgraded to global scale, including enhanced cyber-security. Within 12 months, functionality will include traffic routing to closest appropriate medical facilities. Within 18 months, SMS compatibility will enable non-smart phone users to request assistance. Within 18 months, digital entry points will be established to register civil society organizations and public institutions, to integrate real-time mapping of local capacity and assets. IFRC Network: We will onboard local IFRC networks in a phased approach, prioritizing large countries with significant IFRC presence, a need for improved emergency services, high mobile penetration, and enabling regulatory conditions. Initial high-priority countries are India and the Philippines in Asia, Ethiopia and Nigeria in Africa, and the U.S. and Mexico in North America Within 12 months, we will reach 10% of the world and register 1 million volunteers. Within 24 months, we will reach 30% of the world and register 2 million volunteers. Within 36 months, we will reach 60% of the world and register 5 million volunteers. External partners: The 1BC partnership network will enable us to grow rapidly AMR, Falck, and Ziqitza the largest American, European, and Asian ambulance companies respectively, have committed to join the platform within 18 months.
MUrgency Digital / Mobile platform: Within 6-12 months, front- and back- end infrastructure will be upgraded to global scale, including enhanced cyber-security. Within 12 months, functionality will include traffic routing to closest appropriate medical facilities. Within 18 months, SMS compatibility will enable non-smart phone users to request assistance. Within 18 months, digital entry points will be established to register civil society organizations and public institutions, to integrate real-time mapping of local capacity and assets. IFRC Network: We will onboard local IFRC networks in a phased approach, prioritizing large countries with significant IFRC presence, a need for improved emergency services, high mobile penetration, and enabling regulatory conditions. Initial high-priority countries are India and the Philippines in Asia, Ethiopia and Nigeria in Africa, and the U.S. and Mexico in North America Within 12 months, we will reach 10% of the world and register 1 million volunteers. Within 24 months, we will reach 30% of the world and register 2 million volunteers. Within 36 months, we will reach 60% of the world and register 5 million volunteers. External partners: The 1BC partnership network will enable us to grow rapidly AMR, Falck, and Ziqitza the largest American, European, and Asian ambulance companies respectively, have committed to join the platform within 18 months.

Milestones

Sep 2017
Date Unknown
Launched
Date Unknown
New Country
India
Date Unknown
New Country
United Arab Emirates