The informal sector accounts for 80% of Africa's labor force, from plumbers to housekeepers, yet the vast majority of work is granted through ad hoc connections; leading to low wages (as employers don’t know what they’re getting), irregular work, and few opportunities to ‘build a career’.
Lynk’s seeks to leverage technology to provide the ‘entrepreneurship infrastructure’ which informal workers are commonly lacking - from access to market to customer service and payment management. With the foundation of a digital career identify, we offer a suite of services to Pros to enable them to thrive.
|Projected Cumulative Lives Impacted||50,000|
|New Implemented Countries||Ghana, Ethiopia, Angola, Nigeria, Morocco, Egypt, South Africa|
|Recruit||3 management, 8 middle managers|
|New Feature||Improved 'Lynk for Business' offering, Loans & Credit for Pros, Improved Pro App E-learning content|
Building on 5 years at Google, Adam founded Lynk with his oldtime friend, CTO Johannes Degn, a full stack engineer with a background in data science. The Executive Team has since grown to 4 people, including Head of Projects Mem Maina, with 10 years in Kenya’s tech scene, Head of Growth Chris Maclay with 8 years’ in youth employment programming and training across Africa.