Updated Mar 27, 2019


Lynk is a tech platform which provides the ‘entrepreneurship infrastructure’ to enable informal workers in Kenya to access jobs and build careers.


Chris Maclay

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Stage 4: Transition to Scale

Lynk is currently working with over 1000 informal workers, from manicurists to plumbers. We have transferred more than $2m to workers over the last 2 years. We are currently looking to grow within Nairobi, and expand to new markets.

Focus Areas:

Economic Empowerment, Youth and Technology

Economic Empowerment, Youth and TechnologySEE LESS

Implemented In:



Lives Impacted to Date
Country Implemented In
Funds Raised to Date
Verified Funding


The informal sector accounts for 80% of Africa's labor force, from plumbers to housekeepers, yet the vast majority of work is granted through ad hoc connections; leading to low wages (as employers don’t know what they’re getting), irregular work, and few opportunities to ‘build a career’.



Lynk’s seeks to leverage technology to provide the ‘entrepreneurship infrastructure’ which informal workers are commonly lacking - from access to market to customer service and payment management. With the foundation of a digital career identify, we offer a suite of services to Pros to enable them to thrive.

Target Beneficiaries

Lynk’s beneficiaries are informal workers operating in the gig economy, including plumbers, nannies, and manicurists. 68% of Lynk’s current 1000+ Pros in Kenya are youth, and 42% are female. Some Pros - for example housekeepers - are typically unemployed when they join Lynk (with no other income sources), while others - such as plumbers - are typically underemployed, and Lynk provides jobs when they are otherwise not being utilized.

Mission and Vision

Lynk’s mission statement is “To create fulfilling careers for fundis (informal workers) and artisans by connecting them with consistent work opportunities and ensuring positive outcomes.” We aim to become the defacto platform for blue collar professionals in Africa - we call them Pros - to tie various gigs together into a cohesive career, through a digital career identity, access to jobs, training, network building, loans, and more.

Innovation Description

The foundations of Lynk come from vetting/credentialing of informal workers, and the provision of digital career profiles. These profiles provide credibility and transparency in an untrusted market, and include verified experience, photos, references, and grow over time through jobs completed on the platform. With these foundations in place, Lynk has a series of customer-facing products to connect workers - we call them Pros - to jobs. We have a customer website and App, from which customers can make a unique Request, browse previously delivered services on Lynk Shop, or interact with our new standardized service offerings. We play a significant operational role in ensuring that Pros succeed and that jobs go well. We have developed methodologies and materials around vetting and training for all of our categories, and play a significant customer service role in ensuring that jobs go smoothly; from proactive quality control and coaching, to customer service if something goes wrong, our ops systems ensure that Pros have all the ‘entrepreneurship infrastructure’ they need to succeed.

Competitive Advantage

Most employment technology solutions in Sub-Saharan Africa target highly technical sectors, or entry- and mid-level hires in office environments. Lynk targets informal workers who currently have little or no engagement with the digital economy. We believe that the digital innovations taking place in the employment sector are even more powerful and important for informal sector workers who are constantly looking for jobs or ‘gigs’ and lack government and social protections. Of those actually seeking to work in the informal jobmatching space - we currently count 11 with some overlap - we see low levels of success. These actors face three big challenges: 1) scale and scalability. 2) Functionality. 3) Value/support to workers. What makes Lynk stand out so much, is that most of these apps do not create value for workers on their platforms, but just seek to reduce costs through a shared economy. Lynk provides a wealth of supports to ensure that jobs go well and to enable Pros to thrive.

Planned Goals and Milestones

Lynk intends to scale within both the Kenyan market and abroad. To-date, we have very much focused on creating an effective and scalable product for both service buyers and service providers. With the validation that we have achieved, we’re now excited to grow Lynk into a household name in Kenya and beyond. Within Nairobi, we are scaling through a greater focus on marketing and commercialization. Towards the end of 2019, and into 2020, we expect to expand into other countries.
Funding Goal2,000,000
New Implemented CountriesGhana, Ethiopia, Angola, Nigeria, Morocco, Egypt, South Africa
Recruit3 management, 8 middle managers
New FeatureImproved 'Lynk for Business' offering, Loans & Credit for Pros, Improved Pro App E-learning content


Mar 2019
Recognition ReceivedPENDING
Feb 2019
Lives Impacted
Oct 2018
Oct 2016
Lives Impacted
Dec 2015
Recognition ReceivedPENDING
TITLEWinner of Safaricom AppWizz Challenge
Jul 2015
New Country Implemented In

Supporting Materials