Updated Jan 15, 2021

Last-Mile Distribution in Rural Ethiopia

https://kidamemart.com/

Kidame Mart's headquarters in Addis Ababa supports networks of female entrepreneurs via rural operations managers based in hub cities. Each hub city contains a warehouse for product distribution to rural sales promoters, RSPs, located in each village where female entrepreneurs reside. RSPs work in each village facilitating female entrepreneurs' growth as business women, including support, mento...
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Kidame Mart's headquarters in Addis Ababa supports networks of female entrepreneurs via rural operations managers based in hub cities. Each hub city contains a warehouse for product distribution to rural sales promoters, RSPs, located in each village where female entrepreneurs reside. RSPs work in each village facilitating female entrepreneurs' growth as business women, including support, mentorship, and skills training. Kidame Mart partners with multinational and local manufacturers to distribute high quality and high impact consumer goods to rural areas, where sales agents sell door-to-door and in market centers.
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Focus Areas:

Entrepreneurship

EntrepreneurshipSEE LESS

Implemented In:

Ethiopia

EthiopiaSEE LESS

1
Country Implemented In

Problem

Kidame Mart addresses three main issues in rural Ethiopia: 1. Lack of employment or economic empowerment opportunities for rural women 2. Lack of access to high quality consumer goods for rural communities 3. Lack of rural market access and distribution channels for consumer goods companies

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Solution

1. Providing income opportunities for rural women: Our inclusive distribution business is designed to introduce a new source of income for rural women, who are more likely to invest their earnings in the needs of their families than men. 2. Serving life enhancing goods to underserved areas: Kidame Mart is committed to provide quality, affordable products to hard to reach rural communities with limited access to products that can improve their health, hygiene, and livelihoods. 3. Making business sense: The inclusive distribution business is designed to provide sufficient revenues and benefits for all stakeholders involved. Kidame Mart helps consumer goods manufacturers gain low-risk access to white space markets and leverage high-touch consumer sales channels.

Target Beneficiaries

Women living below the poverty line at the last mile which we consider hard to reach and underserved regions of Ethiopia. Rural consumers living financially at the bottom of the pyramid in hard to reach and underserved regions of Ethiopia, approximately 24 million Ethiopians are within this target population.

Milestone

Date Unknown
New Country Implemented In
Ethiopia