Kidame Mart addresses three main issues in rural Ethiopia: 1. Lack of employment or economic empowerment opportunities for rural women 2. Lack of access to high quality consumer goods for rural communities 3. Lack of rural market access and distribution channels for consumer goods companies
1. Providing income opportunities for rural women: Our inclusive distribution business is designed to introduce a new source of income for rural women, who are more likely to invest their earnings in the needs of their families than men. 2. Serving life enhancing goods to underserved areas: Kidame Mart is committed to provide quality, affordable products to hard to reach rural communities with limited access to products that can improve their health, hygiene, and livelihoods. 3. Making business sense: The inclusive distribution business is designed to provide sufficient revenues and benefits for all stakeholders involved. Kidame Mart helps consumer goods manufacturers gain low-risk access to white space markets and leverage high-touch consumer sales channels.