The maymay app will be delivered to rural areas via cheap ($20-30) preloaded phones, SMS blasts via the telcos, and referral agents that will transfer the maymay app onto users' phones via a popular Bluetooth file sharing app so data connections and charges aren't required. A low-income pregnant rural woman can thus open the maymay app on her phone (prompted by daily push notifications from the app) and can instantly have access to low-cost, high quality health products and services: she can read essential information and take fun, gamified lessons regarding her and her baby's health; she can conduct text and phone telemedicine with a remotely located urban specialist doctors who are otherwise practically nonexistent in rural areas; and she can avoid fake, expensive, low quality drugs by ordering medicine, solar lamps, and hygienic products that will be delivered to her door by rural sales agents (who tend to be women themselves) working with PSI, Proximity Designs, and Living Goods. We see the maymay app as a potential equalizer for health -- low income, rural people should not be deprived the basic human rights of quality health products and services.