Currently in Myanmar, there are only 1.33 health workers per 1,000 people, falling below WHO’s 2.3 minimum threshold. Most of these health workers are concentrated in urban areas, but over 70% of Myanmar's population resides in rural areas. With poor health infrastructure and a shortage of health workers, a majority of Myanmar people lack access to adequate health information and services, resulting in millions of preventable deaths.
Irrespective of geography, our maternal and child mHealth app, maymay, provides timelyand professionalhealth information and services on a wide range of health topics. maymay’s features include: daily push notifications and weekly health messages; live chat for users to contact Myanmar doctors; a shopping directory to purchase health products for door-to-door delivery. For more information: https://vimeo.com/135413086 (July 2015).
Our maymay app has been tailored to meet the unique needs of Myanmar users. The digital literacy of the general public in Myanmar is quite low, so Koe Koe Tech has designed maymay to be a user-friendly app that is easy to navigate. The Burmese font is made to be legible and clear, navigational components are visible, and there are clear instructions for users on how to use the app.
We use human-centered design to make sure that we develop software products that match our target audience’s needs. We avoid developing features and functionalities that our end-users will not use. To improve our software and understand the needs of our users, we are always conducting user-testings and analyzing KPIs from our databases. Furthermore, the software we build is modular, making it cost-effective and easy to customize our software. For example. maymay has been used to provide health information, and housing, land and property rights information to women in IDP camps in Myanmar.
|Projected Cumulative Lives Impacted||90,000|
|New Implemented Countries||Bangladesh|