Stage 3: Proof of Concept
We've done several iterations of product development, including user research to hundreds of shrimp farmers in Indonesia and conducted some product validations.
Currently, our latest prototypes running on 40 ponds (10 hectares) around Java Island.
We also refining our design, optimize our BoM and preparing our design for manufacturability for the mass production.
We already did the field test to about 50s shrimp farmers in Java and Bali Island while exercising our product development.
Recently, 13 shrimp farmers in Java Island using our device.
PT. Indmira using our device for their shrimp farm in Purworejo and also for their Recirculating Aquaculture System in Yogyakarta.
We have implemented the prototypes to 13 shrimp farmers in Yogyakarta, Purworejo, Tegal, Brebes, and Subang in Indonesia.
The precision aquaculture makes the feeding consumption optimal and farmers can do the appropriate treatment based on the exact condition of their pond. These things help the farmers minimize the farming loss up to 30% and make them save about $200K in total at the latest cycle.
The farmers that using Jala become more aware of the water quality condition, become more curious on how the water quality could affect their shrimp and how to avoid it, how to maintain it and how to make it safe for the environment.
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Funds Raised to Date
Mission and Vision
In 3 years, we targeting to reach 1200 farmers around Indonesia.
Our goal is to build a smart farming ecosystem in the aquaculture industry, advanced in technology, and create sustainability aquaculture industry facing global problems such as climate changing, limited land, and increased food demand by focusing on water quality monitoring.
Also, with precise farming, makes the farmer more confident to become advance in farming, increase the shrimp density each cycle and also could utilize another potential land become the shrimp farm which can create more employment to this field.
In the bigger picture, the minimal loss of shrimp farmer could increase the national shrimp productivity of Indonesia.
Jala helps shrimp farmer reduce the farming loss by assisting the farmers to manage the water quality of their farm. Using the IoT device which gathers the water quality data and sends it to the cloud, the farmer can access the historical data report and its analysis via a companion web app. By using Jala, the farmers could make the appropriate treatment for their pond based on water quality so they could increase the yield up to 30%, which in turn will also improve their income and prosperity.
How does your innovation work?
The core technology of Jala is the Internet of thing (IoT) device consisting of several sensors used to gather the essential data which reflects the water quality (such as dissolved oxygen, temperature, salinity, pH, and total dissolved solid) and the ability to send the data to the cloud using cellular connection for recording and further analysis. The recorded data can then be shown to the farmer via the companion app.
Combining the expert knowledge of the shrimp farming with the training data from the real pond, machine learning, and fuzzy logic can be used to generate helpful suggestions to the users in order to keep the pond quality ideal for the shrimp growth.
The current solution sold separately. The cost of total devices also is quite expensive and farmer sometimes spends about 20-30 minutes in water quality measurement for one pond.
The IoT technology in Jala will make data recording more efficient because the farmer doesn’t need to spend their time on write down the water measurement result and reporting it to the shrimp farm owner.
The farmer simply submerges the probe into the pond. It will measure and send the water quality data in 15 seconds. Then the farmer could check the water quality data using the companion web app
Also, the data-driven analysis and suggestion will help the farmer increase their yield up to 30% instead of the current solution which only shows them measurement values that make the farmer misunderstand on the condition of their water quality.
Shrimp commodity is one of the biggest in aquaculture cultivation which continues to grow rapidly year to year around the world. The world shrimp demand also increasing 14% on average in 2016 (FAO). Unfortunately, 2016 became the tough time for shrimp farmers. Lower production occurs in many shrimp farmer producers like China, South Asia, and South East Asia.
Shrimp farming is highly delicate due to the many factors that affect the success of harvesting shrimp, particularly the water quality which has a direct effect on shrimp productivity. The failure probability of shrimp harvesting is a huge 50%. Shrimp farmers need to maintain good water condition of the pond, enabling the shrimp to survive under a various natural condition, potential disease, or lack of nutrition.
The need of water monitoring device is very important as the precise tool to know the exact condition of the pond.
Water Data Solutions
Two years ago, we met shrimp farmer named Roni, Roni experienced in shrimp farming for 15 years. When he failed, he told us that it was due to bad water quality. He conducted the measurement using different devices separately, then made a report manually about the farm condition. Roni’s act is not enough to make a judgment about water quality, the devices only give a number, and he can’t figure out what action should he take based these values.
Having a data is not enough, with his measurement result and limited knowledge, he was thought if his pond was okay. Unconsciously, Roni did a wrong treatment by adding unnecessary chemical stuff to their ponds, which then damage the pond environment and made the shrimp won’t to ate and grew.
Roni who didn’t know if there was a problem with his farm kept feeding their pond like a normal, which was lead to overfeeding. The overfeeding will lead to water quality anomalies because the remaining feed that's not eaten by shrimp became the ammonia and could poison the shrimp.
Also the overfeeding will lead to higher cost of operation because his feed became a waste.
So, get an insight straight away will help farmers tackle the problem like Roni experienced since the beginning, because by knowing the correct information about the water quality added with the right suggestion on how to maintain it. It will reduce the human error on shrimp farming, which reduces the potential for loss and increases the yield.
The data-driven analysis and insight make the farming operational become optimal and efficient because the overfeeding will not occur. So the farmers could save his finances in order to create the sustainable shrimp farming business.
Capacity Development for Impact
We've heard so many stories about the farmers that loss of their properties because of their loss of shrimp farming.
The income of the shrimp industry stakeholders, like farmers, shrimp pond technician, and shrimp farm owner is dependent on the success of the shrimp harvest per cycle (each cycle equals to 4 months in average). Failure in shrimp harvest will highly effect their financial. Sometimes shrimp farm owner has to be involved in debt to cover up the loss. Worse, failure in shrimp farming that caused by the disease will affect neighbour's shrimp farms, leading one to another.
Shrimp farming is not meant how to keep our water quality, it also means how to maintain the water quality for become safe for the environment around. That's why the community relationship is important for the shrimp farming. Developing the communities capabilities to keep the shrimp farming safe environment will affect sustainable farming which leads to food security.
Shrimp farming means a business, farmers need to not only manage the water quality but also manage the financial and the operational of farming, how to make it optimal and efficient.
That's why Jala also provides the platform for the farmer to manage their shrimp farm business in order to accomplish sustainable farming business. Jala giving the farmers knowledge not only on how to maintain the water quality, how to reduce the effect on the environment but also on how to manage the operational and financial.
Planned Goals and Milestones
Recently, we directly reaching out the farmers by exploring the shrimp farm in some places and reach out other farmers by recommendation from the farmers we met.
We also reached out the farmers who have contacted us by phone and e-mail.
Also, we start to partnering with the government. We partnering with marine and fisheries services of Yogyakarta Province to provide hundreds of shrimp farmers around Yogyakarta.
We try to reach the shrimp farmer community, one of it is SCI or Shrimp Club Indonesia which is one of the biggest shrimp community in Indonesia.
The success factor is how to make this solution fit for the user, reliable and at the same time have great customer support where the user could reach us immediately when something bad happens. Also how we can provide the best information and analysis to help farmer taking care their farm.
We will do in-house production for 100 devices in several batches while we refining our design and prototype and also finding the partners for 1000 of small mass production in 2018.
The 100 devices will be deployed to shrimp farmers around Java and Bali Island in one year.
We also will add some new features like the financial report and market updates where farmers could know the exact market demand and shrimp prices, reaching the customer and help them create a sustainable farming business, not only in production side but also on the market side.