We have been in operations for 4 years, and were able to establish our business model. We are currently raising funds to scale sustainably in order to meet demand and sustain our impact on rural households above Ghana.
MoringaConnect exists to tackle two key problems: 1) Nearly 1 billion people worldwide are affected by severe hunger and poverty. Many are farmers who rely on small plots of land (about one to two acres) for their food and income. 2) “Across the world, Severe Acute Malnutrition is the largest killer of children under five years of age, contributing to nearly half of all childhood deaths” (UNICEF). In Ghana, more than 20% of children is stunted.
We’ve built the first vertically integrated supply chain to improve farmer livelihood and turn their underutilized moringa into clean beauty products and into nutritious beverages and snacks. We connect farmers to the training and inputs they need to grow moringa; teach them how to integrate moringa into their everyday diets; serve as a guaranteed market, increasing their incomes by 4x-10x; produce moringa seed oil and leaf powder;and distribute our products across seven countries.
With our vertically integrated supply chain we are targeting all small scale farmers living below the poverty line where moringa and other underutilized botanicals grow. With our model we provide a solution to lift them out of poverty by adding values to products that can grow in their backyard. On the global market we target responsible and environmentally conscious consumers that demand healthier, sustainable organic certified products.
MoringaConnect’s mission is to improve lives through the moringa tree. MoringaConnect’s vision is to create a world powered by moringa. A world where smallholder farmers improve their nutrition and increase their incomes through the moringa tree and consumers globally enjoy moringa-powered products daily. We aim to sustainably commercialize the moringa tree and create a replicable model that improves the livelihoods of farmers and our consumers globally.
Our model is best understood exploring our value chain from farm to consumer: Akosua Krah is a mother of four, widow, and one acre peanut farmer in New Longoro, Ghana. She attended a community meeting run by MoringaConnect’s extension officer, where she learned about how the moringa tree in her backyard could become a source of 4-10X her income. She enrolled at the end of the meeting, was interviewed to confirm her past farming experience, her land was GPS mapped, and she received technical training and seedlings to launch her a one acre moringa farm. Her relationship with MoringaConnect is formalized with a signed contract guaranteeing her a market for the seeds and leaves from her trees and a yearly bonus. In 3 months, Akosua harvested her first yield of moringa leaves and in 12 months her first moringa seeds. By year five she will be earning about $5000 from her one acre farm. Her leaf produce is processed into leaf powder and seeds into oil at MoringaConnect’s factory in Accra. The powder is packaged for bulk sales to food brands and into a tea product branded Minga Foods. The oil is packaged for bulk sales to hair and skin care companies and into a retail line of oil serums branded True Moringa.
|New Implemented Countries||Burkina Faso, Nigeria, Cote d'Ivoire, Togo|
|Recruit||3 management, 3 Technical positions, 150 production officers and farm hands|