Updated May 24, 2019

Guardian Fat

Anura Jayasooriya

Send Message

"Guardian Fat" is a novel natural fat composition to enhance body's own resistance against cancer by boosting anti-cancer CLA fatty acid & also to boost omega-3 and omega-6 essential fatty acids and can be supplemented through various food items.

Currently, “Guardian Fat” enriched extruded snacks are made using a small scale extruder. However, a large scale twin extruder facility is also available at an industry incubator managed by Ministry of Industry and Commerce of Sri Lankan Government. Thus, the potential food industries based on “Guardian Fat” is waiting for mega level scaling up with collaboration of potential investors. Howeve...
SEE ALL
Currently, “Guardian Fat” enriched extruded snacks are made using a small scale extruder. However, a large scale twin extruder facility is also available at an industry incubator managed by Ministry of Industry and Commerce of Sri Lankan Government. Thus, the potential food industries based on “Guardian Fat” is waiting for mega level scaling up with collaboration of potential investors. However, a “Guardian Fat” based healthy biscuit will be introduced soon to Sri Lankan markets through an established strong collaboration with a leading partner in Sri Lankan biscuit industry (product based on an IP protected formula of the applicant). Two of the food items based on “Guardian Fat” are IP protected. Further exploitations in IP rights for individual products based on "Guardian Fat" are possible with potential partners or investors in future.
SEE LESS

Stage 4: Transition to Scale

This innovation has passed stage 3 & need to achieve stage 4, because, some food items made using "Guardian Fat" have been commercialized at small scale and some are being commercialized with collaboration of a leading biscuits maker in Sri Lanka.
Registered in Sri Lankain Sri Lanka

Focus Areas:

Non-communicable Diseases, Nutrition and Entrepreneurship

Non-communicable Diseases, Nutrition and EntrepreneurshipSEE LESS

Implemented In:

Sri Lanka

Sri LankaSEE LESS

1
Country Implemented In
1,000
Customers
5
Employees
$5,000
Funds Raised to Date

Problem

Consumers are scared to consume fat, because of deleterious effects on their health despite having specific fat sources comprised of fatty acids with tremendous health benefits. Omega-3 fatty acids exert protective actions against CVD and diabetes. Conjugated fatty acids namely CLA are potent anti-cancer agents. Due to lack of awareness on beneficial effects and scarcity of proper food items enriched with this fat, opportunities to consume these therapeutic fatty acids are sadly unexploited.

}

Solution

Award winning “Guardian Fat (GF) is a result of our R&D endeavours. It’s a blend of fatty acids that can boost body levels of anti-cancer CLA and omega-3 essential fatty acids. It is made with fat from seeds mostly discarded (especially the CLA source). GF will be made available to consumers as very attractive food items such as snacks, biscuits, sweetmeats or even as gel capsules. GF concept can be expanded as a worldwide industry, because it poses a huge commercial potential.

Target Beneficiaries

The potential consumer base for food items enriched with “Guardian Fat” would be enormous. As these food items enhance our own protection against cancer and CVD like health problems as prophylactic agents, consumption brings tremendous benefits to all kind of consumers in the society. Thus, "Guardian Fat" enriched food items could revolutionize some food industries such as snacks and biscuits. It would certainly become a hit for number of niche markets related to organic health food.

Mission and Vision

The "Guardian Fat" provide an easy and attractive method to boost the natural anti-cancer CLA & omega-3 levels in body. Thus, these divine fat sources, which are otherwise being wasted could be channelled into human food chain. By doing so, the end consumers will be automatically made immune against numerous health hazards such as cancer and CVD. It would be an effort to create a novel global organic health food industry aiming mutual benefits.

Competitive Advantage

With the collaboration of possible strong mega or medium or scale investors, “Guardian Fat” based food items would invade the niche markets as destructive products, because nowadays, consumers are very much health concern. The food products tagged with labels indicating “natural CLA and omega-3 enriched” would certainly attract more customers, because most of CLA sold in all sort of markets including popular online stores are synthetic in nature. Thus, “Guardian Fat” has the prestige to be designated as organic & natural. We anticipate to exploit social media to educate the customers.

Planned Goals and Milestones

We anticipate to expand our small scale “Guardian Fat” based snack business into a next level in Sri Lanka. “Guardian Fat” based biscuit project is underway with a leading mega-scale business manufacturer in Sri Lanka and will be a hit in Sri Lankan markets soon.
Funding Goal200,000
Recruit1 management, 2 sales, 1 teachical, 5 labour
New FeatureCreate super heathy food items that would boost active fatty acids such as CLA and omega-3 in body that would give resistance against cancer, CVD and diabetes.

The Team Behind the Innovation

The innovative "Guardian Fat" food concept is a joint effort of myself and my wife, Ms. Waruni Perera, who did culinary trials of all food items made using “Guardian Fat”. As a results of all these activities, "Guardian Fat" concept was recognized by a president's food innovation award. My wife accepted that award in special ceremony held at presidential secretariat of Sri Lanka. The photo is attached in image gallery. Now, my daughters, Vindu (19) and Vinuji (16) also actively invloved in ths.

Milestone

Mar 2019
Recognition ReceivedPENDING
Date Unknown
New Country Implemented In
Sri Lanka

Supporting Materials

Conjugated-Fat-Article-in-Science-Journal-.pdf
Omega-3-Fat-PNAS-journal-article.pdf
Benefits-of-omega-3-fat-on-blood-pressure-.pdf