Updated Jun 24, 2019

Ariela Nathusius

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Media platform to educate and inform Spanish speakers about causes, consequences and potential solutions of climate change. We empower users to demand change and action.

Stage 4: Transition to Scale

Futuro Verde has built a digital community of +250K followers and users that react and act to the climate crisis. Now we are seeking for partners to keep raising awareness about climate change in Latin America.
Registered in United Statesin United States

Focus Areas:

Climate Change and Resilience, Communications and Media, Social and Behavior Change and 1 MoreSEE ALL

Climate Change and Resilience, Communications and Media, Social and Behavior Change and EducationSEE LESS

3
Key Partners
300,000
Customers

Problem

Latin America is the second region most at risk of the consequences of climate change (C-Ch) and has untapped opportunities to address the climate crisis through investment in renewable energy and conservation of biodiversity. However, real change has to happen in governments, communities and personal actions in order to reverse the impacts of C-Ch. In order to change policy in so many different countries, the public needs to be informed and empowered.

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Solution

Futuro Verde is a media platform aimed to teach Spanish speakers about causes, consequences, and solutions of climate change. Additionally, we’ve realized that in addition to bringing worldwide C-Ch news to our users, we also need to be a platform for LatAm to tell its story – the story of the struggles as well as the success stories of people fighting C-Ch. We feature stories of those doing good, and crowdsource powerful images and stories across the region to share with the world.

Target Beneficiaries

Our beneficiaries are Spanish speakers that live in Latin America, the United States and Spain. We appeal to younger generations by our strong presence in social media, and we appeal to teachers and organizations by offering content online to learn the science, and downloadable content to guide organizations and companies to begin to change habits. Additionally, our beneficiaries are the photographers that are looking for a platform to share what they are seeing with the world.

Mission and Vision

Our mission is to create awareness of the dangers of pollution and climate change, especially in Latin America. We believe creating awareness is a key step towards action. Important changes in policy need to happen for us to reverse climate change effects, and a strong informed public opinion will demand action from its leaders.

Competitive Advantage

Futuro Verde is the largest Spanish speaking platform for climate change in Latin America - We offer all the information people need to engage, learn, keep updated and take action to fight the climate crisis in one place. We develop communication campaigns that raise awareness on the risks of climate change, we work as a news center daily publishing many news articles related to the environment, we are an information center to look up and understand climate science, and we provide the tools needed to take individual and collective action. Additionally, we are beginning to scale our LATINOS and TRAS EL LENTE LATINO initiatives that help us bring content to the world and tell the story of how climate change is affecting Latin America and the important work done by local leaders to mitigate it.

Planned Goals and Milestones

We have worked hard to establish Futuro Verde as a proof of concept, and have developed several pilot projects. Now we are beginning to scale.
Projected Cumulative Lives Impacted4,200,000
New Implemented CountriesDominican Republic, Guatemala, El Salvador, Ecuador, Costa Rica, Colombia, Bolivia, Argentina, United States, Peru, Mexico, Honduras, Uruguay, Spain, Paraguay, Nicaragua

The Team Behind the Innovation

EXECUTIVE TEAM INCLUDES WOMEN

Milestone

Mar 2019
Recognition ReceivedPENDING
Oct 2018
Key Partnership
 
as part of
 Climate Reality Blog
Jul 2018
Key Partnership
ORGANIZATIONIMAX 
as part of
 Imax In Focus
May 2018
Key Partnership
 
as part of
 Trainings: Photography as activism
Mar 2017
Created