Stage 1 : Ideation
What about Dad? Recent research has shown that children of a highly-involved male parent show increased cognitive competence, greater empathy, and less sex-stereotyped beliefs. They have higher IQs, stronger verbal skills, are more academically motivated and successful, have fewer emotional and behavioural problems, show better emotional regulation, better social and problem-solving skills and have greater overall life satisfaction.
The project involves 400 couples (with 400 children) in Vietnam’s Hai Duong province. Project collaborators include Canada's Brock University, St. Catherines, and St. Jerome's University, Waterloo.
Social and Behavior Change
Social and Behavior ChangeSEE LESS
This project, by Hanoi’s School of Public Health, aims to mobilize more fathers in parenting and involve them directly in the cognitive and emotional development of their infants, and to indirectly enhance infants’ nutritional status by having fathers encourage mother’s breastfeeding exclusivity and duration.
How does your innovation work?
“Father-infant involvement is an important emerging innovation in developing countries,” says project leader Dr. Tran Bich. “Evolving cultural norms have resulted in fathering roles that range from traditional expectations of father as primarily economic provider and head of the household to more contemporary involvement with mothers and children.” Fathers will be exposed to multimedia messages about the importance of breastfeeding , and participate in activites that reward father involvement.
Planned Goals and Milestones
Fathers will participate in small-group antenatal and postpartum education via community health centers, individual at-home counseling, light- hearted public fathering contests, organized with the assistance of the local Farmers Association, to praise and reward teams of fathers demonstrating good fathering knowledge and behaviours, and fathers clubs, developed in collaboration with the Labour trade union and Farmers Association to provide peer support.