Updated Jun 29, 2020

ERTH (E-waste Recycling Through Heroes)

http://erth.app

Nahed Eletribi

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ERTH🌏 is a digital platform that provides a free/on-demand electronic waste recycling service to individuals and businesses, and pays them in cash

BlueBee Technologies Sdn Bhd develops ERTH. Our solution provides an easy 1,2,3 step process to recycling electronic waste and receiving a portion of the recycling revenue as a cash reward. By having thousands of heroes in our coverage region, we can optimize pickup routes to minimize the amount of fuel consumed for each pickup. Once the e-waste owner books a pickup request, the hero arrives at...
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BlueBee Technologies Sdn Bhd develops ERTH. Our solution provides an easy 1,2,3 step process to recycling electronic waste and receiving a portion of the recycling revenue as a cash reward. By having thousands of heroes in our coverage region, we can optimize pickup routes to minimize the amount of fuel consumed for each pickup. Once the e-waste owner books a pickup request, the hero arrives at their preferred time to make the pickup and proceeds to collect other nearby requests or other requests on the way to the nearest ERTH warehouse. 25% of the recycling revenue is then shared with the e-waste owner (which is 2x the reward from public recycling centers), 20% of the recycling revenue is shared with the pickup hero, and the remaining revenue is split equally between ERTH and the recovery partner. So far, we have managed to fulfill 100% of the pickup requests and 100% of the time paid e-waste owners higher cash reward than public recycling centers (summary: we offer higher value, speed and convenience!). Bonus: If customers choose to dropoff the e-waste to our warehouse directly, they get an additional hero bonus of 20% i.e. total of 45% of the e-waste recycling revenue (which is 4x the reward at public recycling centers). Furthermore, our Heroes also generate at least 50% more per km than driving for Grab (Uber in Malaysia)
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Stage 4: Transition to Scale

ERTH won Newton-Ungku Omar Fund Grand Challenge 2019, and currently running a project with MIGHT (PM Department), in collaboration with Innovate UK. First Winner in IYIC 2019- UN-Shenzhen China. Top 14 by World Bank Group Youth Innovations 2019.
Registered in Malaysia as For-Profitin Malaysia as For-Profit

Focus Areas:

Environment, Waste Management and Climate Change and Resilience

Environment, Waste Management and Climate Change and ResilienceSEE LESS

1,000,000
Lives Impacted to Date
1,000
Customers
2
Employees
$50,000
Funds Raised to Date

Problem

Every year Malaysia throws in the landfill more than 1 billion USD of precious metals in a form of e-waste. Those metals contaminate the soil and our food and drinks.. So we came with a highly scalable idea that will enable everyone to earn money while saving the environment.

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Solution

Our solution is so simple just 3 steps: if you have e-waste at home/ office and want to throw away, then you will: - 1: Go to our app, book a free e-waste pickup - 2: Our hero comes at your doorstep collects all e waste you have - 3: After we receive the items, we calculate your cash reward and send it to you via bank transfer or e-wallet at the same day. * In 2019 we collected more than 200,000 devices, which means more than 100 tons of e waste!

Target Beneficiaries

Our service is unique as we offer e-waste recycling solution for individuals and businesses. This service is rewarding, fast, free, on demand and highly scalable. We are also creating new job opportunities for B40 groups (low income groups) whether part time or full time, by empowering and enabling them to become drivers or (heroes) who collect e-waste with ERTH.

Mission and Vision

ERTH Mission & Vision Mission: To offer the most efficient e-waste recycling service for households and businesses globally. Vision: To make e-waste recycling as simple and rewarding as it's never been before.

Competitive Advantage

Our current competition is only able to process a maximum of 20% of the e-waste volume produced by Malaysia. Due to the complex logistics challenges and high costs of collecting small pickups from thousands of customers every month, which we have already optimized and solved profitably, none of our competitors (public or private) has been able to provide a similar service for the past 10 years. Government recycling centers typically require e-waste owners to drop off their e-waste themselves, or private recycling centers usually run collection events in residential blocks every 1-3 months etc. However, by offering free on-demand pickup we are opening a completely untapped segment of the market, i.e. e-waste owners who have never recycled before or are unlikely to recycle through current channels. This has led to rapid growth and great feedback from our customers who have never recycled their electronics before and have never received such a high cash reward for their recycling efforts.
Funding Goal500,000
New Implemented CountriesThailand
Recruit2 full time staff, 10 heroes
New FeatureCreate ERP system for e-waste collection

The Team Behind the Innovation

Mohamed Tarek award-winning serial entrepreneur with a background in International Business with experience of more than 10 years in high growth businesses. Mohamed is passionate about environmental practices. At ERTH, he is focused on accelerating growth, signing strategic partners and increasing overall collection volume. Nahed Bedir, a social entrepreneur with a background in Political Sciences. At ERTH, she is responsible for NGO partnerships, awareness programs and word-of-mouth marketing.

EXECUTIVE TEAM INCLUDES WOMEN

Milestone

Dec 2019
Lives Impacted
1,000,000
Nov 2019
Recognition ReceivedPENDING

Supporting Materials

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