BRAC’s Urban Development Program focuses on improving the wellbeing of the urban poor by ensuring basic services, promoting pro-poor urban governance, and fostering innovation. By promoting behavioral change regarding fire safety, taking precautions in an innovative way, and transferring technical knowledge
of fire fighting materials, BRAC aims to help urban slum communities and to protect their homes and save lives.
Through Amplify, BRAC is setting out
to prototype fire preparedness and response procedures, including fire evacuation plans, volunteer-based fire response groups, and ongoing advocacy for government support mechanisms.