Updated Jul 24, 2020

Community-Championed Social Norms Marketing

Part of Abbott Fund

Joyce Muzuma

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Social norms marketing will base on concept of peer altitude, developing on positive culture framework, developing and refining skills. Developing media dialogue campaign with small groups to address the misunderstanding of individuals.

Faith Medical Tanzania Clinics will use human-centered design principles to develop a positive culture frame work. Positive culture frame work will operate in four category. First -the frame work will operate on shared values and beliefs that already existed to improve health safety. Second-To develop and refine skills for the society particularly women, youth, and children- in three criti...
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Faith Medical Tanzania Clinics will use human-centered design principles to develop a positive culture frame work. Positive culture frame work will operate in four category. First -the frame work will operate on shared values and beliefs that already existed to improve health safety. Second-To develop and refine skills for the society particularly women, youth, and children- in three critical areas -leadership, communication, and the integration of effective strategies. Third- To engage other people in a community, regional, law enforcement officers, educators,traffic safety professionals, government personnel's, substance use disorder prevention professionals, Ministry of Health, youth, women and children to cultivate culture that supports a sustainable health and safety. Fourth-to bring awareness to the society regarding the positive marketing norms through open dialogue in order to break down misconceptions of peoples behavior which are influenced by peer group or by perception of what is normal. We have to learn and to be ready to bring changes when is needed for the benefit of the society.
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Stage 3: Proof of Concept

Social Norms marketing is based on the concept of social theories. Social norms is influenced by peer group or perception of what is normal - regardless, if it is good or bad. social norms is an existence concept and it is proven.
Registered in Tanzaniain Tanzania

Focus Areas:

Transition to Adulthood (25-29), Entrepreneurship, Leadership Development and 1 MoreSEE ALL

Transition to Adulthood (25-29), Entrepreneurship, Leadership Development and NutritionSEE LESS

Implemented In:

Tanzania

TanzaniaSEE LESS

1
Country Implemented In

Problem

1) Misconception of citizen particularly Youth, women and children. 2) Influence of peer group 3) bad leadership 4) illiteracy

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Solution

Social norms is based on concept of theory, many people behavior is influenced by peer group, culture, bad leadership, and illiteracy. To bring positive marketing norms in the society we have to develop a positive culture framework in four categories. Leadership communication and integrity develop and refine skills, transforming culture to eliminate misconception. Develop media campaign to open dialogue through informative, engagement, and experience of individuals.

Target Beneficiaries

Traffic safety professionals, Substance use disorder prevention professionals. government personal, educators, law enforcement officers, society ( community) particularly women,youth and children.rding

Mission and Vision

To bring awareness to the society regarding positive marketing norms-We can achieve through open dialog in informative and engagement of leaders, law enforcement officers, traffic safety professionals, government personnel's, educators, substance use disorder prevention professionals, Ministry of health, youth, women and children.

Competitive Advantage

Social Norms marketing is based on the concept of social theories. Social norms is influenced by peer group or perception of what is normal - regardless, if it is good or bad. Our innovation is to breakdown the barriers of misconception and peoples behavior to lily on peer group or what is normal- we would like them to change and to do what is needed for the society. The innovation is focused on specific groups- such as youth, women, children, law enforcement, traffic safety professionals, substance use disorder prevention professionals, educators, and government personnel, "There are so many bad behaviors which is influenced by peer group and perception of what is normal." The goal of the innovation is to change and bring a positive marketing norms and sustainable health and safety.
Funding Goal300,000
Projected Cumulative Lives Impacted1
Recruit2 management, 2 boards, 1 advisory, 1, accountant, 2 secretaries, 4 training professionals,

The Team Behind the Innovation

Martin Lukando, Retired director of meteorology in Tanzania -MBA holder worked in Swaziland as well. Joyce Bernard Mung'ong'o ( Mrs Muzuma) worked in USA as Medical Laboratory Scientist (ASCP) and worked in Tanzania as a High School Teacher. Mary Ntandu, worked as a high school teacher and middle school teacher in Swaziland. she also worked in UK. Government officials- we will partnership with Government to bring more impact to the targeted group

EXECUTIVE TEAM INCLUDES WOMEN AND YOUTH

Milestone

Nov 2019
Funds RaisedVERIFIED
$100,000
TITLECommunity-Championed Social Norms Marketing
Implemented InTanzania
Jul 2020
Created
Date Unknown
New Country Implemented In
Tanzania