Updated May 24, 2019

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Calorie Cloud

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Mark Moore

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Stage 4: Transition to Scale

Since our launch in 2013 we have made tremendous progress. We have worked with partners to build versions of our idea and been recognized for that work by Time Magazine as one of the 25 best ideas of 2016! http://time.com/4572079/best-inventions-2016/ Fast Company also noted our progress. https://www.fastcompany.com/3068648/the-calorie-cloud-turns-american-weight-loss-into-developing-world-fo Now we are rapidly expanding into corporate wellness with our Active for Good challenegs.

Registered in United States.

Focus Areas:

Education, Health, Humanitarian Assistance and 1 MoreSEE ALL

Education, Health, Humanitarian Assistance and Social and Behavior ChangeSEE LESS

Implemented In:

United States

United StatesSEE LESS

Country Implemented In
Funds Raised to Date

Mission and Vision

So far we have collection millions of calories and urned them into packets of RUTF via Save the Chidlren. Its easy to track our impact packet by packet. Here is a video of the Mana team and Johnson and Johnson employees checking out their donated Calories in the warehouses of Savce the Children in South Sudan and Dr Congo. https://www.youtube.com/watch?v=ulFsY_gVYlQ&feature=youtu.be

Innovation Description

This year Americans will spend $60 billion trying to lose weight. Yet the global budget for specialized food used to treat severaly malnourished children is only $150 million. At Calorie Cloud we capture calories using Fit Bits or phones and turn them into packets of life-saving food for malnourished children. Go for a run, take a hike, ride your bike and the caloires you burn won't be wasted, they'll be collected and fed to malnourished kids. It's time to get active for good!
How does your innovation work?
Users here in the US simply download our app or join a challenge at their workplace and they are off and running. Every step they log, every calorie they burn is collected, stored and then truned into life-saving nutrition in the form a 500 calorie RUTF packet. It's simple, measurable and inspires people to get active for good.

Competitive Advantage

We have a dual impact: We get people active here, offering companies tangible results in their efforts to move the needle on corporate wellness and at the same time we deleiver life-saving therapeutic food to children who need it in developing world settings.

Planned Goals and Milestones

Our strategy is to work with small and large companies in their corpate wellness programming to offer them a simple, out of the box program they can roll out and engage and inspire their employees to get more active.
Next steps for us are to scale into more and more corporate wellness programs. Our programs show people are 50% more active if they have a social impact connected to their own wellness activity.
Funding Goal2,500,000


Date Unknown
Date Unknown
New Country Implemented In
United States