Stage 5: Scaling
Economic Growth and Trade and Microeconomics
Economic Growth and Trade and MicroeconomicsSEE LESS
‘Beyond Borders’ is a project that aims to build Base-of-the-Pyramid (BOP) markets and empower the marginalized by leveraging corporate supply chains.
How does your innovation work?
‘Beyond Borders’ is a project being conducted by Naya Jeevan (https://www.njfk.org) that leverags corporate supply chains. We cascade a health insurance plan up and down the ‘value chains’ of large multinational corporations, targeting low-income small and medium-sized enterprises and micro-retailers. This novel, market-based approach has the potential to be globalized across the emerging world.