Updated Aug 21, 2018

Beyond Borders

Building BOP markets & empowering the marginalized by leveraging corporate supply chains

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Asher Hasan

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Stage 5: Scaling

Focus Areas:

Economic Growth and Trade and Microeconomics

Economic Growth and Trade and MicroeconomicsSEE LESS

Implemented In:


PakistanSEE LESS

Country Implemented In
Verified Funding

Innovation Description

‘Beyond Borders’ is a project that aims to build Base-of-the-Pyramid (BOP) markets and empower the marginalized by leveraging corporate supply chains.
How does your innovation work?
‘Beyond Borders’ is a project being conducted by Naya Jeevan (https://www.njfk.org) that leverags corporate supply chains. We cascade a health insurance plan up and down the ‘value chains’ of large multinational corporations, targeting low-income small and medium-sized enterprises and micro-retailers. This novel, market-based approach has the potential to be globalized across the emerging world.


Sep 2012
Funds RaisedVERIFIED
Date Unknown
Date Unknown
New Country