Updated Aug 22, 2018

Behaviour change solutions to non-communicable disease challenges

empowering low income Colombians to commercialize and consume healthy products via social enterprise micro franchising.

https://viacocina.wordpress.com/
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Brian Johnston

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Snapshot

Stage 2: Research & Development

People in poorer areas of Medellin, Colombia eat unhealthily, as their diet is dominated by products they can afford: excessive fried foods (often in overused oil), processed products with high additive/sugar/salt content, and low vegetable intake. The result is an unhealthy lifestyle, higher cholesterol levels, increased blood pressure and obesity. These effects are estimated to cause 40% of Colombian deaths.

Focus Areas:

Health, Economic Growth and Trade, Entrepreneurship and 1 MoreSEE MORE

Health, Economic Growth and Trade, Entrepreneurship and Social and Behavior ChangeSEE LESS

Implemented In:

Colombia

ColombiaSEE LESS

1
Country Implemented In
Verified Funding
?

Innovation Description

This project seeks to empower low-income Colombians (primarily low-income women, youth, the unemployed) to commercialize and consume healthy products via social enterprise micro franchising.
How does your innovation work?
Through a social entrepreneurship approach, participants are motivated to form micro franchises to sell healthy products at community level. This bold idea is not only generating sustainable income activities to participants, it is combatting inequity and motivates communities to accept and promote healthy food through sense of ownership and economic opportunity.

Milestones

May 2016
Funds RaisedVERIFIED
$84,000
Date Unknown
Launched
Date Unknown
New Country
Colombia