Stage 2: Research & Development
People in poorer areas of Medellin, Colombia eat unhealthily, as their diet is dominated by products they can afford: excessive fried foods (often in overused oil), processed products with high additive/sugar/salt content, and low vegetable intake. The result is an unhealthy lifestyle, higher cholesterol levels, increased blood pressure and obesity. These effects are estimated to cause 40% of Colombian deaths.
Health, Economic Growth and Trade, Entrepreneurship and 1 MoreSEE MORE
Health, Economic Growth and Trade, Entrepreneurship and Social and Behavior ChangeSEE LESS
This project seeks to empower low-income Colombians (primarily low-income women, youth, the unemployed) to commercialize and consume healthy products via social enterprise micro franchising.
How does your innovation work?
Through a social entrepreneurship approach, participants are motivated to form micro franchises to sell healthy products at community level. This bold idea is not only generating sustainable income activities to participants, it is combatting inequity and motivates communities to accept and promote healthy food through sense of ownership and economic opportunity.