Stage 3: Proof of Concept
In 2014, our mission in life changed forever. We were organizing training programs for youth groups and women’s associations in Costa Rica, when we learned about the disparities within rural societies. We met women coffee farmers who not only faced difficulty in producing coffee but also received unfair prices for their coffee. They were putting in sweat and tears, but hardly received any compensation or appreciation from the coffee industry. We had the skills to support them and were intrinsically motivated to challenge the status quo. We asked ourselves: what if we could connect female farmers with consumers around the world? Could we then ensure sustainable livelihoods for women farmers around the world?
We tested our idea during the first pilot where we worked with 7 women farmers, and sold their coffee to consumers in the U.S.
Agriculture, Democracy, Human Rights, and Governance, Economic Growth and Trade and 2 MoreSEE MORE
Agriculture, Democracy, Human Rights, and Governance, Economic Growth and Trade, Gender and Social and Behavior ChangeSEE LESS
Costa RicaSEE LESS
Mission and Vision
We want to reach 1000 women farmers, in 15 countries, over the next five years, increasing the income of women coffee farmers by 300%.
We provide the tools & services to women farmers so they can harvest, roast, package, and ship premium coffee directly to you. Combat inequitable distribution of revenue, as female coffee farmers do 70% of the work in coffee production but earn ~8% of sales revenue. Close gender disparatieis, as women earn 39% less income than male farmers, despite doing a majority of the work. Promote sustainable livelihoods of farmers, women's Empowerment, and direct trade of coffee
To democratize the trade of coffee for women farmers sho they can earn a higher revenue from coffee sales and invest towards an increased standard of living and development of their communities. The way it works - we provide the training and services to women coffee farmers so they go from being just farmers to coffee entrepreneurs - therefore, being able to sell directly to customers around the world through our e-commerce platform.
Planned Goals and Milestones
Training:Technical (roasting, packaging), Economical (finances, budgeting) and Social (leadership).
Administration:Storytelling (videos, photos), Marketing, Sales (B2B and B2C), and Customer support.
Logistics:Quality control (Q-Grading), Transportation (internal and external shipping), and Inventory.
|Projected Cumulative Lives Impacted||45,000|