Updated Nov 12, 2020

askNivi: Using AI and behavioral science to help every person realize their own aspirations for health

nivi.io

Ben Bellows

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Nivi empowers individuals by delivering accurate, trusted, and timely health information, as well as referrals to health products and services, through conversations enhanced by artificial intelligence

Nivi’s mission is to help every person realize their own health aspirations. Nivi accomplishes this through its relentless focus on providing trusted, actionable information on demand. Nivi’s flagship product, askNivi, works via a model known as engage, chat, act. Through popular messaging apps like Facebook Messenger, askNivi makes it simple for those with the most basic internet-enabled phone...
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Nivi’s mission is to help every person realize their own health aspirations. Nivi accomplishes this through its relentless focus on providing trusted, actionable information on demand. Nivi’s flagship product, askNivi, works via a model known as engage, chat, act. Through popular messaging apps like Facebook Messenger, askNivi makes it simple for those with the most basic internet-enabled phones and low digital literacy to engage with health information. Its AI-powered chat makes accessing health content as easy as a conversation. When it comes to accessing a health service or product, askNivi empowers consumers to act with nudges, reminders, and referrals. Nivi partners with commercial, nonprofit and public organizations to derive insights on anonymized user trends and patterns and target marketing to well defined market segments. In March, we noticed in-bound questions about coronavirus from Nivi users in Kenya and made the critical decision to begin developing COVID-19 conversations anticipating our partners' need for the content. The first week of April, we launched our initial 17 conversations on COVID-19, amplifying public health messaging to address both the COVID-19 pandemic and an "infodemic" of misinformation. The end of April we launched a global version of the COVID conversations to amplify health authorities messaging.
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Stage 5: Scaling

By November 2020, Nivi reached more than 2,400,000 users in Kenya, India and South africa. Nivi's sustainable business model is focused on meeting users' needs at scale. We are deepening our B2B customer pipeline and supporting the COVID-19 response.

Focus Areas:

Health, Agency, Social and Behavior Change and 14 MoreSEE ALL

Health, Agency, Social and Behavior Change, Gender, Youth, Men and Boys, Gender Equity, Menstrual Hygiene, Emerging Adulthood (20-24), Communications and Media, Human Centered Design, Public-Private Partnerships, Data/Analytics, Evidence & Impact, Technology, Inclusion and AISEE LESS

Implemented In:

Kenya and India

Kenya and IndiaSEE LESS

2,400,000
Lives Impacted to Date
1
Key Partner
2
Countries Implemented In
11
Employees
$3,950,000
Funds Raised to Date

Problem

Everyone needs information to inform personal decisions and actions along individual health journeys. The lack of actionable information keeps individuals from feeling empowered to seek care, puts additional strain on health systems, and weakens health outcomes.

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Solution

Our mission is to enable every person to realize their aspirations for better health. We focus on giving users on-demand, trusted, and actionable health information that helps them to make more informed and supported decisions about their health. Our interactive chat service, askNivi, is available 24/7 through Facebook Messenger, WhatsApp and SMS making it simple for men, women, and youth to learn facts about sexual and reproductive health, and to get personalized recommendations and referrals.

Target Beneficiaries

Our original intent was to serve the world focusing on 1 billion young people in low- and middle-income countries between 15 and 35 years of age with access to a mobile phone. As a result of the COVID-19 pandemic, we have accelerated our global scale-up making our COVID conversations available, initially, to 2 billion Facebook users via Messenger.

Mission and Vision

Nivi's vision to empower every person through conversation to act on their health journey

Competitive Advantage

We apply a unique mix of public health and commercial expertise incorporating design, behavioral science and technology to create a successful business meeting health consumer needs globally.
Funding Goal1,500,000
Projected Cumulative Lives Impacted2,000,000
New Implemented CountriesNigeria
New FeatureCreate new content in conversational format; expand topic areas

The Team Behind the Innovation

EXECUTIVE TEAM INCLUDES WOMEN

Milestone

Jun 2020
Lives Impacted
1,000,000
May 2020
Recognition ReceivedVERIFIED
Apr 2020
New Product Or Service
COVID-19 conversations made available globally on Facebook Messenger
May 2017
Funds RaisedPENDING
TYPEEquity
FOCUS AREAS
Sexual and Reproductive Health
May 2017
New Country Implemented In
Kenya
Oct 2016
Created