Updated Nov 26, 2020

Interactive radio and mobile services

http://www.farmradio.org/

Karen Hampson

Farm Radio International uses a range of quality interactive radio + mobile communication services and formats to reach millions of women and men in sub-Saharan Africa with information they use to achieve changes in practice/behaviour at scale.

Farm Radio’s work is all about building, reinforcing and sustaining local knowledge-based services. All our efforts centre on enabling existing local actors to offer quality information, communication and learning programs. Quality means the programs get results for the users. It means the services are sustainable. It means they are gender transformative. It also means they are delivered in col...
SEE ALL
Farm Radio’s work is all about building, reinforcing and sustaining local knowledge-based services. All our efforts centre on enabling existing local actors to offer quality information, communication and learning programs. Quality means the programs get results for the users. It means the services are sustainable. It means they are gender transformative. It also means they are delivered in collaboration with the people they aim to serve as well as experts and authorities. Our vision includes 50 countries in sub-Saharan Africa, 1500 local radio partners and over 400 million African Women, Men and Youth. FRI already has a network of approximately 1000 radio stations across SSA, and a range of tried and tested quality interactive radio+mobile formats, designed and proven to achieve a wide range of SBCC objectives. These will be operationalised into a collaborative, networked initiative where we will offer a package of inputs, services and resources to radio stations, who will apply, demonstrating the desire to increase their capacity to produce listener- and gender-responsive, quality ongoing information and advisory services, based in interactive radio programming, and including mobile and multimedia options.
SEE LESS

Stage 5: Scaling

With 13 million listeners & 2.7 million making changes to ag and health practices, we aim to provide services year-after-year without relying on project funds. We're working with agriculture ministries to build country-wide digital extension services.
Registered in Canadain Canada

Focus Areas:

Agriculture, Gender Equity, Digital Development and 3 MoreSEE ALL

Agriculture, Gender Equity, Digital Development, Health, Human Centered Design and Monitoring & EvaluationSEE LESS

Implemented In:

Ghana, Malawi, Mali and 10 MoreSEE ALL

Ghana, Malawi, Mali, Uganda, Tanzania, Ethiopia, Burkina Faso, Mozambique, Senegal, Nigeria, Kenya, Liberia and Sierra LeoneSEE LESS

13
Countries Implemented In
13,000,000
Customers
100
Employees
Verified Funding
?

Problem

Farmers have a right to accessible, reliable gender-responsive information and communication services — and that in the language they speak. Current investment in does not reflect the value provided by small-scale farmers to society, economy and the environment in sub-Saharan Africa. Male and female small-scale farmers currently have severely limited access to the agricultural advisory services they need to continually improve their livelihoods, and respond to issues such as COVID-19.

}

Solution

Access to accurate, locally-relevant information allows people to make the best decision about improving their own lives. Especially for marginalised women and youth, using accessible channels and cost-effective methods is key. For rural Africa today, this means radio and mobile phones. Radio, well established, reaches 80% of African households. Quality interactive radio with mobile tech is the most impactful way to provide quality extension services for agricultural development & public health.

Target Beneficiaries

Small-scale farmers, both men and women. We aim to ensure that all small-scale farmers in sub-Saharan Africa live within reach of a quality digital based (radio+mobile) interactive information service, covering topics of essential importance to their daily lives. Radio can do this, and reach hundreds of millions of people, almost in a single go.

Mission and Vision

Our vision is to see prosperous, just and vibrant rural African people and communities. For our mission, we make radio a powerful force for good in rural Africa—one that shares knowledge, amplifies voices, and supports positive change.

Competitive Advantage

FRI is the only NGO focusing on provision of quality interactive radio through existing infrastructure. We believe the basic direction of development that works is bottom up. True development is driven by local actors. That’s why, over 40 years, we have cultivated a network of over 1,000 broadcasting partners in 41 countries in sub-Saharan Africa. We don’t own radio stations, we don’t equip, operate or finance them. We work with African radio stations to provide the communication services that African farmers, entrepreneurs and rural communities need. We include audience research, collaboration with governments, research centres and valuchain actors to develop, produce and monitor quality and responsive content.

Planned Goals and Milestones

We want to develop and scale sustainable radio+mobile-based services into new regions of Africa, which are easy to access and affordable, so that radio stations can continue to produce excellent programming which responds to female and male listeners needs. Our two pronged approach to achieve this includes developing a web-based feedback/interactivity technology, and looking at sustainable business models for radio stations based on a social franchising model.

The Team Behind the Innovation

EXECUTIVE TEAM INCLUDES WOMEN

Milestone

Oct 2020
New Country Implemented In
Liberia and Sierra Leone
May 2018
New Country Implemented In
Senegal, Nigeria and Kenya
May 2016
New Country Implemented In
Mozambique
May 2011
New Country Implemented In
Ethiopia
May 2007
New Country Implemented In
Ghana, Malawi, Mali, Uganda and Tanzania
Date Unknown
Created