The invasive “devil fish” or devil fish has decimated Mexican freshwater fisheries and left thousands of fishermen without work. The devil fish, also known as the suckermouth or armored catfish in English, was first captured in Michoacán in 1995. Since then, the fish has spread to at least 13 states across Mexico. Currently, it accounts for 70% to 80% of wild freshwater capture. This has had a particularly deleterious effect in the state of Tabasco where an estimated 13,000 families depend on freshwater fishing as their primary economic activity.
The concept of our work is simple - train local fishermen to process and package the fillet, in turn, providing a valuable new source of employment while mitigating environmental damage caused by the devil fish. We then sell packaged fillet and process fillet further into El Diablito fish jerky. El Diablito jerky has a texture and flavor profile akin to beef jerky, which we believe will help us market to a wider audience.
|Projected Cumulative Lives Impacted||250|
We come from a strong seafood and operational background in both the US and Mexico. Mike Mitchell, our CEO, comes from a marketing and seafood background in Mexico and the US. Our COO Sam Bordia worked in operations and logistics around the world. As a lifelong fisherman and community leader, Francisco Mendoza is the perfect person to manage our production and relationships with fishermen in Mexico. And finally, Victor Hernandez is an aquatic species biologist & manages our operations in Mexico.
EXECUTIVE TEAM INCLUDES YOUTH